On my way back from Dubai this past weekend I had a layover in Frankfurt, VERY early in the morning. It was enough time ti take a train into the city and have a look around. […]
Here’s a couple of visuals from the recently renovated Cisco Customer Experience Center in Silicon Valley, put together by San Jose-based signage-centric agency Array Interactive, Array developed the idea, design and experience in partnership with Cisco’s global Service Provider Marketing and Briefing Program Management teams. […]
Here’s a look inside at the digital signage installed in the giant Nebraska Furniture Mart store that opened in the Dallas-Fort Worth area earlier this year. Premier Mounts and Reflect have pushed out a press release about the installation that sees “14 unique digital experiences for nearly 60 displays throughout the store.” Sounds like a lot, right? […]
Via TechCrunch … A San Francisco-based, VC-funded startup called Oak Labs is running a trial on a slick virtual mirror in the dressing room of the Ralph Lauren Polo NYC flagship store on Fifth Avenue in New York. […]
Free is one of the oldest tools in the marketing sales kit. Get your first one free! Buy one, get the next one free. […]
Christie has announced its acquisition of Allure Global Solutions, the Atlanta software and services firm that has been largely focused on signage and POS systems for the cinema and sports and entertainment industries. The company will now be known as Allure, a Christie Company. […]
A well-planned and executed video can get a pile of marketing mileage for a company, or team of partner companies, and I suspect this piece about a digital signage deployment now rolling out in Canadian GM auto dealerships will do that nicely. […]
Commercial space is insanely expensive in Manhattan, so if a big box store wants to have a footprint in New York City it has to slim down the number of SKUs it has on hand and get creative with how products are marketed. One of the ways the DIY chain Lowe’s is doing that is by using interactive touch tables and walls at its two Manhattan stores – in Chelsea and on the Upper West Side. […]
When start-up digital signage software and solutions companies ask me for advice on how to go to market, I tend to STRONGLY encourage them to find a vertical market and make it their own. I don’t know the folks at EYECHRONIC.TV, but I have to admire how they’ve identified an emerging vertical and gone all-in to serve it. […]
A new study by the Johns Hopkins Bloomberg School of Public Health suggests U.S.-based chain restaurants that voluntarily list calorie counts on their menus are compelling diners to eat less, something that arguably backs up the federal edict to get calorie counts on all US fast food menus by the end of next year. […]
It is fairly remarkable that a teeny little tech sector like digital signage has 100s of software options for doing variations on the same thing, and even more remarkable that as observers like me steadily suggest the numbers will thin out, they instead keep growing! I don’t get it. […]
Via Av Magazine Here’s an interesting spin on projection mapping, that addresses what to do about the marketing investment when the sun is up. In this case, two traditional billboards facing each other across a square in Milan have static messaging by day and motion by night, the billboards lit up by long throw projector lenses flanking the billboards. […]
I’m speaking at a Customer Engagement Technology Conference in a couple of weeks in Dubai. It’s one of those places I’ve wanted to see, and also a place that I gather has a lot shaking in the digital signage sector. My talk is Nov. […]
The Italian/UK start-up Taggalo has launched a new gadget and service it says blends three technologies to provide retailers and brands richer insights about consumer behavior and interests in the aisles. The device combines a camera that does face pattern detection, a sensor for WiFi tracking and a Bluetooth beacon. […]
The guy who runs Google‘s ChromeOS AND Android programs has followed up on a tweet last week and in more detail reiterated that despite the buzz in tech blogs, ChromeOS and therefore Chrome devices are not getting killed off. […]
