Guest Post: Tim Strähle, Adversign Media This is part 1 of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. […]
If one of your key verticals for digital signage hardware, software or services is retail, you already know the sales cycle is long and that it can be very hard to get prospective customers to take that last step and cut purchase orders. You’ll also have a sense many bricks and mortar retailers are struggling. […]
Guest Post: Debbie DeWitt, Visix A good Human Resources team is indispensable to the smooth running of a company or organization. Companies today are investing more in their HR departments1. They are often the interface between management and staff, and can make the difference in having an engaged workforce that knows what’s expected and wants to be there. […]
Photo: Scene from the film Man On A Ledge, which is not about Digital OOH local ad networks. At least I don’t think so. It seems like every week lately I spend some time on the phone talking a guy off a business ledge. […]
Guest Post: Irfan Khan, Skykit Picture this: You’re the proprietor of a grocery store, and you’ve just installed your first digital signage system. You’ve been careful to do everything right. You did extensive research into what type of display would be right for your business, taking into account everything from cost to viewing angles. […]
Guest Post: Luka Birsa, Visionect Luka Birsa Electronic paper is now making it possible to put digital signage in places and situations that were long thought too difficult and costly. […]
In this episode, I’m chatting with Nanxi Liu, the CEO of Enplug, a Los Angeles-based digital signage CMS company she started with a group of new friends after graduating from Cal-Berkeley, just four years ago.. […]
Guest Post: Elena Lathrop, CrownTV Elena Lathrop Digital signage is only as effective as the content it displays. Screens are nothing but a medium, while content has the power to shape the customer experience and inspire action. You may have a few promotional graphics and social media feeds to share on your screens, but how do you create truly compelling digital signage content? […]
If you’ve been involved in this business for a few years, you’ll remember the “old days” when rollouts of any real size were big news. Now, big rollouts are commonplace and don’t even get much attention when they happen (unless your company got the deal). […]
Guest Post: Till Carlos, OnSignTV The quality and flow of information in a hospital setting is important for patients and the people working in those busy environments. Let’s look at some of the key benefits digital signage brings to manage patient and hospital communications. 1. […]
The investment banking and advisory firm Peter J. Solomon Company is doing a webinar in a couple of weeks taking a look at the state of the Digital OOH industry. Called Pulse of the Industry: DOOH, the Wednesday, May 11th at 11 a.m. […]
Guest Post: Mohamed Ghalayini, medea mea Conventional wisdom says the rise of large, relatively low-cost digital displays, and simple, scalable software to manage them, marks the beginning of the end for much of the mainstream printing business. Well, maybe one day … far into the future. […]
Guest Post: Alan Brawn, Brawn Consulting Recently, the QSR industry has been struggling with customer apathy. Faced with a barrage of signage, those driving by simply look at all QSRs as more of the same. We have all seen the attempts at differentiation, like the famous dollar menu … now some offer “premium” food made to order, coffee bars, and healthier food choices. […]
Guest Post: Irfan Khan, Skykit Brands, as most of us already understand, reach far beyond the company’s logo. While the logo might be the entry point, the most successful brands promote a narrative. Everything from the look to the core values to the marketing efforts work together to make a coherent whole. […]
Donor walls are a big part of many hospitals – used to thank companies and individuals who support the organization’s work and facilities. For years, these walls were plaques or printed graphics, but lately, they’ve gone digital, and this has to be one of the bigger ones out there. […]
