Four Winds Interactive is holding what will be its second, now annual educational conference next month in Denver, and has released the agenda and overall plans for the Sept. 21-23 event. I went last year and thought, for a first stab at it, the event was quite good and useful both in terms of the sessions and the networking. […]
This looks and reads like a hardcore pro AV nerdfest – a networking and education event next month in Anaheim with the call to action of traveling to the 9th dimension at the NitWit Nonagon. Ummm … OK??? […]
Guest Post: Mark Hemphill, ScreenScape Savvy communicators could be increasing revenues by building dynamic media channels into every one of their business locations via digital signage, but a lot of them are held back by the cost and complexity associated with that technology. It’s still too expensive and complicated for the average business owner to want to take on. […]
Guest Post: Mark McDermott, ScreenCloud If you were ever a fan of Pokémon as a kid or teenager, you’ll know about Pokémon Go, a new app developed by Niantic. Pokémon Go creates an augmented reality experience (something virtual appearing in the real world), to allow you to chase Pokémon characters all over town, to lure them, capture them and train them for battle. […]
Guest Post: Jeff Dumo, Array Interactive Jeff Dumo For the last seven years, my company has focused on creating digital experiences within physical environments to connect people and brands. In each case, custom content was powered by digital signage display systems, video walls, gestural systems, reactive and interactive installations, and other digital touch points. […]
A few conversations in recent weeks have reinforced a conclusion I made some time ago about software and solutions companies in the digital signage business: they need to get vertical. Many companies, particularly the smaller ones, badly need to find a vertical market and make it their own. Being a generalist, in a field crowded with generalists, could be deadly. […]
So, you’ve been told you’re now in charge of your company’s first digital signage project, and having pounded “digital signage” into your browser’s search bar, you’re scouring the web looking for direction and advice. Digital signage doesn’t look all that complicated. Screens on walls. […]
Guest Post: Irfan Khan, Skykit Highly successful digital signage campaigns don’t spring into the world fully formed, like Athena from Zeus’s forehead. Instead, they require careful planning. Irfan Khan An example of this is a newly installed digital signage display at the San Francisco International Airport. It’s bringing in sweet profit increases at See’s Candies. […]
Guest Post: Nir Doron, Novisign Nir Doron After almost a decade in the digital signage business, I’m accustomed to seeing displays up and running in many businesses and venues where there were never screens. But I still get surprised by things – like screens at amusement parks and state parks. […]
Guest Post: Cornelia Henkel, Advanced Digital Solutions Cornelia Henkel The ongoing digital convergence of digital signage, IT, consumer electronics, telecommunications and the media industry will pose major challenges on system integration issues, but also promise to augment viewer experiences to a completely new stage. […]
In this episode, I’m speaking with Jennifer Davis, who is Chief Marketing Officer for Leyard and also the VP of Marketing and Product Strategy for Planar, which is now owned by Leyard. So she’s one busy puppy these days. […]
It is endlessly amazing to come across yet more companies introducing digital signage software platforms, when there are already 100s and possibly 1,000s (no, really) out there. At least the latest is not two guys and a dream, but a company with 40 years in thin client software that must have some sense of a market for their variation on an extremely common theme. […]
Guest Post: Richard Fortin, ITESMEDIA Richard Fortin Are you engaging your employees during their shifts? In this second of two posts, we will look at three other ways to increase your employees’ commitment in the workplace, using digital signage. Part 1 is here. […]
Guest Post: Richard Fortin, ITESMEDIA Richard Fortin Sadly, many employees show up at work day after day without any real motivation. Worse still, some are there only to work their hours and collect their paycheque. It’s hard to imagine they’re very committed to the success of their company. […]
This is a pair of 3 by 5 video walls, using 55-inch narrow bezel displays, in the underground PATH concourse system/maze that connects most of the big office towers in downtown Toronto. Done for BMO Financial Group, the wall is in the walkway system at BMO’s flagship location, First Canadian Place. […]
