Imagine how upset an airport full of people would be if you weren’t able to deliver them the data they required. […]
Luis Villafane have been email pen pals for years, but I only met him in person for the first time last month in Amsterdam, at ISE. It was a treat, because the guy not only knows the signage business in and out, but is blunt and funny as hell. […]
IST: Installation & Service Technologies Booth Number 619 These guys stepped up this year as a sponsor of the annual mixer, and have been very active on the social front – organizing dinners in the evenings at DSE and at InfoComm. Brazilian steak. Yum. […]
Summer is a time when you’re sure to see people outside, looking for things to do and open to fun marketing initiatives. Experiential marketing is the smartest way to reach your target audience during the summer to create positive lasting impressions, promote new items, boost sales and make your brand stand out. After the event 74% of the participants have a more positive opinion about the company, brand, product or service being promoted. […]
I have a clear memory from two years ago of walking over to see the Google booth at Digital Signage Expo, and seeing three very smart, senior industry guys standing there taking it in from one corner – two of them looking somewhere between amused and disdainful. […]
Outside the convention center is where the continuation of business gets done in a relaxed and receptive environment and away from the din and white noise of the convention center. […]
Guest Post: Debbie DeWitt, Visix Whether you’re an AV/IT integrator, architect, consultant or experiential designer, you probably have clients considering digital signage, but unsure of how to get started. Here are eight questions you can ask that will help focus the conversation and make sure they get exactly the right deployment for their needs: Debbie DeWitt 1. […]
I’m not going to write individual posts about all the press pitches I am getting leading into DSE because I don’t have time and 11+ years of doing this tells me the readership for software version releases and new sizes for monitors is pretty teensy. Big news for the vendors and their customers, but overall, not so much. As a round-up, however, it’s manageable. […]
DSE BOOTH PREVIEWS Coates DSE Booth Number – 1613 Why do people going to DSE need to put your company on their Must See list of booths? Having recently launched our headquarters in the USA, DSE will be a great opportunity to show why Coates is the leading digital merchandising provider in more than 35 markets worldwide. […]
Guest Post: Neil Bron Chatwood, Omnivex I’ve recently seen a rapid increase in the number of digital signage projects designed to address corporate needs. In my experience, few businesses are entirely prepared for the journey of “We need screens!” to deployment. […]
Guest Post: Luis Villafane, Maler I love reading news about digital signage companies being bought, especially companies run by people I know. I am truly happy for them, even envious. If their solution is good, I’m even happier. […]
I’ve written many times how this is a visual, video-driven medium, and who I was puzzled that so few marketing videos are developed to show off projects. They cost real money, sure, but not anywhere as much as many people think. So here’s one that does a very nice job of showing what was done at the new Daimler Trucks North America headquarters building in Portland, Oregon. […]
The new 16:9 Projects Podcast takes a deep dive look into the flagship AT&T store at 1 Powell Street in beautiful San Francisco. Project host Michael Tutton has a great, detailed interview with Jeff Doud, the executive creative director at Atlanta-based retail experience firm MaxMedia. It has three “chapters” of content: Entertainment, Local Arts & Culture and Connected Life. […]
DSE BOOTH PREVIEWS ComQi DSE Booth Number – 415 Why do people going to DSE need to put your company on their Must See list of booths? […]
Jose Avalos has been leading Intel’s digital signage practise since 2009 – evangelizing for the use of Intel chipsets and related technologies for the devices that play back content. When he got started, he says Intel was inside about 10 percent of the boxes used in digital signage. Now it’s more like 75 percent, he says. […]
