It appears the TransitScreen guys have some indirect competition – in the form of a NYC startup Roadify Transit – when it comes to providing local mass transport data to screen networks. […]
Martin Romanowski is the CEO of the Swedish CMS software firm Smartsign, which has been providing a digital signage solution all the way back into the late 1990s. His company is best known in Europe, and it has offices in eight countries and users in more than 30. Romanowski and I chatted at ISE in Amsterdam, where his crew had a large booth. […]
Guest Post: Loren Bucklin, ConnectedSign Loren Bucklin Data integration is really what sophisticated digital signage is all about these days – using real-time information to generate relevant, easily consumed visuals for screens. Done well for businesses, it can do things like help staff to keep the mission, vision and values of their company top of mind. […]
A trade show is both a sales and marketing event for the exhibitor. With over 1.9 million exhibitors at events every year (2015 CEIR Exhibition Industry Census), exhibitors now more than ever are competing for attendees’ attention. But how can event organizers, both large and small, work with exhibitors to create effective means of brand enhancement? […]
A lot of companies have come in and out of video analytics for digital signage, but the one constant has been Quividi – a French company with an anonymous pattern detection product a lot of people will tell you is the gold standard for this tech. […]
Guest Post: Brett Farley, NanoLumens Part 2: The Considerations of That In-House Network Selling the Media There are a number of different ways to sell your media network to advertisers and a clear strategy allowing for all the variances to drive toward your end game of maximizing your sales revenue need to be considered. Brett Farley Some advertisers are happy to be “part of the mix. […]
Guest Post: Brett Farley, NanoLumens Part 1: Think About It First … We’ve seen a trend where I work with large real estate ownership and management groups are either initiating their own advertising sales teams and networks, or having outsourced that function unsuccessfully, reclaiming ownership of that function and taking it back “in house. […]
A little bar and restaurant down the highway from me in Stratford, Ontario has worked out that putting in digital signage displays has saved them 182 hours in labor costs annually. Until a big reno in 2013, Bentley’s Bar, Inn & Restaurant did their daily menu specials, beer boards and martini boards all by hand – chalking it all in on blackboards. […]
In an odd twist, here’s a second post in a week about flip-disc technology being used as an alternative to digital screens. The Bank of Montreal – one of the big five national banks in Canada – is celebrating its 200th year in business in 2017, and one of the things it is doing to mark that is something of a digital art installation in the company’s Toronto office tower. […]
I’ve known Jerome Moeri, the CEO of Navori, for more than a decade, but we’ve never had much of a chance to have a good long chat. That changed at ISE a few weeks ago, when we slotted half an hour to talk about how the Swiss software company got started and where it is going. Jerome’s a soft-spoken guy, but if you lean in to listen, the story is quite interesting. […]
The standard grocery store layout can be broken down into 2 main sections: the perimeter with fresh items like produce and dairy, and the center, filled with the packaged goods. This “center” store is disappearing. And where is it going? […]
Burr Smith is the CEO of BroadSign, arguably the most successful CMS software company when it comes to advertising-based networks. His Montreal-based company has contracts with many of the top digital out of home ad networks in North America and Europe. Things are really good around BroadSign these days. […]
Did you know Adobe has a digital signage product? Me neither. But it does. […]
With other traditional media channels like print, radio and broadcast TV waning amidst the ever-changing consumer landscape, many brands have been investing huge dollars in digital ads. “Revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year (2015)”. […]
The fast food company that revived the old idea of diners that operated like giant vending machines has run into trouble with a disability rights advocacy group that argues Eatsa’s self-service interactive screen set-up makes it very difficult for visually impaired people to order food. […]
