I can’t say I’ve been all the enthralled by what I’ve seen so far with smart cities initiatives that involve digital out of home media companies. For the most part, they’re just digital posters with some wifi and maybe some sensors tossed in so the things can be called “smart. […]
NYC-based Perch, which has for several years been developing very clever interactive merchandising pieces for retail, has announced a $1.7 million seed funding raise and a high profile addition to its advisory board.Perch first came on my radar several years ago with an overhead projection system that turned an ordinary white merchandising table into a very nicely designed interactive lift and learn device. […]
The mainstream printing/visual communications firm Federal Heath has been working its way into the digital signage sector in fits and starts for the last four or five years, but I met a guy at DSE who said his company was organized now for this business and getting some traction. A deal with a substantial US c-store chain would seem to verify that. […]
I am guilty of thinking about SignStix as yet another smallish digital signage CMS company scratching out a living with low-cost subscriptions and equally low-cost Android stick players. Based in Yorkshire, England, SignStix is a lot more than that. The company is indeed small, but doing some stuff that is a little bit mind-blowing. […]
I don’t tend to run much news about new hires at companies, because the reader analytics clearly indicate few of you care. BUT, this one is kind of interesting. Baltimore-based AV design and solutions firm Gable, which has grown increasingly involved in this sector in the last 2-3 years, has hired on a Design Director for Gable’s Solutions Design Group. […]
All the Kia dealers in Russia have now rolled out a communications program, running off Scala, that reflects the Korean automaker’s new “Red Cube” brand identity. The new dealerships mix corporate red buildings, big glass windows and a new space identity involving car displays, points of attraction and functional zones. […]
Guest Post: Debbie DeWitt, Visix In order to truly use your organizational digital signage to its fullest potential, you need to have a system of continuous assessment in place – what works, what doesn’t and how can less effective messages be improved to get people to follow your calls-to-action? […]
Guest Post: John Wang, IAdea Corporation In Openness as a Competitive Advantage – Part I, published in March 2018, I shared an example of successfully winning a prominent financial institution client who needed an open platform solution. John Wang In that case, the in-house AV/IT crew wanted the ability to perform customizations for business objectives that were unique to the institution. […]
People go on vacation to experience something different than normal. Be it food, beaches, nightlife, history, or culture, you’re sure to find several or all of these at any chosen destination. So, if people go on vacation to escape everyday life and have these experiences, how does your locale become their chosen destination? […]
Via HospitalityNet A Swiss company called Beekeeper is using a cross-platform blend of web, mobile and digital signage to inform and motivate back of house workers in a variety of industries, such as hospitality. The company recently announced a deal to provide its digital workforce platform for operational communications at SIXTY Hotels, a small luxury lodgings chain. […]
It appears RMG Networks has a new suitor, a couple of months after the signage solutions company’s board chair did a merger agreement to take the public company private, but left the door open for a third-party entity to make a “superior” offer before this deal closes. […]
Screenfeed has done sports updates for as long as its been doing subscription content for digital signage networks, but the Twin Cities company is now offering sports video highlight, interview and commentary packages that are built around audio. […]
Staying current on ALL of the different platforms and methods for planning, buying and placing digital OOH advertising is not easy, and I’ll admit I go a little cross-eyed trying to sort out the programmatic advertising offers of the various vendors who are directly or indirectly in the business. […]
This is the lobby of the 31-story CEB Tower in Arlington, Virginia, in the immediate orbit of Washington, DC. The building’s centerpiece visual is a 19 feet high by 38 feet wide 4mm pitch LED wall that fronts and wraps around the end of the facade of the elevator shaft. […]
The realm of Out of Home media is often downplayed and simplified to billboards, yet the industry has so much more to offer. Advertisers who are new to OOH often don’t realize that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location—the list goes on. […]
