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Toronto Buses Getting Pairs Of Information Screens That, Surprisingly, Aren’t For Ads

Photo – DailyHive – TechnicaProductions, YouTube screenshot Via DailyHive and BlogTO Toronto’s Transit Commission (more commonly known as the TTC) is putting in pairs of 29-inch ceiling mounted screens in 525 buses over the next two years, and somewhat surprisingly, they’re being used properly as passenger information displays and not for “captive” advertising. […]

sixteen-nine.net
Wed, Aug 22, 2018 at 7:36 AM

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Digital Tactics for Trade Show Marketing

The rule of seven is one of the founding concepts of marketing. The principle states that a recipient needs to hear or see a message at least seven times before it really sinks in and drives them to take an action. Out of Home advertising takes the rule’s core purpose to heart. […]

emcoutdoor.com
Tue, Aug 21, 2018 at 2:37 PM

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16:9: With System On Chip Growing (And Evolving), It’s Time For An Updated Report

Click here to get a full-sized, more easily read version. Sixteen:Nine has been following the emergence of System on Chip technology since it came on the market more than five year ago, and last year released a special report that took a detailed look into its merits and limits. […]

sixteen-nine.net
Sat, Aug 18, 2018 at 5:57 PM

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16:9: NanoLumens Develops Credit Course Aimed At Educating Architects On LED Tech

Source: Changi Airport Group This is a clever move by NanoLumens to get firmly on the radar of architects who design interior spaces, and do things like scheme in big LED video walls: get in their education ecosystem. […]

sixteen-nine.net
Thu, Aug 16, 2018 at 12:38 PM

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16:9: 10 Steps For Planning Successful Interactive Wayfinding

Guest Post: Jill Perardi, Visix Jill Perardi When it comes to wayfinding options, interactive signage is the most flexible and powerful way to go. But each location is different and presents unique challenges. Before buying anything, think it all out and come up with a good plan to help make the process as smooth as possible: 1. […]

sixteen-nine.net
Thu, Aug 16, 2018 at 9:24 AM

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$6B McDonald’s US Modernization Plan Includes Digital Menus, Drive-Thrus

McDonald’s has announced $6 billion in restaurant modernization and construction plans through 2020, with a portion of that money going to “bright and easy to read digital menu boards inside and at the drive-through” and digital self-order kiosks. A lot of the money will be in bricks and mortar work like modernized dining areas, remodeled counters and larger display cases. […]

sixteen-nine.net
Wed, Aug 15, 2018 at 8:45 AM

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16:9: How iGotcha Drives Digital Signage For Everyone From Banks To Circuses

I was in Montreal recently and had a chance to visit the offices of iGotcha, a digital signage and experiential media solutions company that has very quietly built up a nice book of business since launching in 2005. Working out of an old warehouse building overlooking the historic Lachine Canal, iGotcha works with everyone from banks and a lottery corporation to Cirque du Soleil. […]

sixteen-nine.net
Wed, Aug 15, 2018 at 1:11 AM

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16:9: STRATACACHE Acquisitions Starting To Get Blended To Round Out Products

STRATACACHE is starting to mash up some of its acquisitions to create more well-rounded and attractive products and services – notably an update to its convenience store checkout network that uses the analytics platform of a company brought into the “family” in 2017. […]

sixteen-nine.net
Thu, Aug 2, 2018 at 7:32 AM

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From The Archive: Chris Riegel On Growing His Stratacache Empire

It is VERY hard to find people working – full days, or at all – in the lovely, hot summer most of us are seeing in North America and Europe. A couple of podcast interviews have fallen through in recent days, so I decided to go into the archive and revive an episode from a couple of years back. […]

sixteen-nine.net
Wed, Aug 1, 2018 at 12:10 AM

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16:9: IntuiLab Rebrands As Intuiface, Aligning With Flagship Product

The French interactive software company IntuiLab has completed a rebranding exercise that concluded the firm’s name should directly align with the name of the core product. So IntuiLab will, going forward, be known as Intuiface. […]

sixteen-nine.net
Fri, Jul 27, 2018 at 8:09 AM

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16:9: Georgia Tech’s New Football Locker Room Includes Big Digital Signage Component

This is the renovated football locker room at Georgia Tech in Atlanta – following the lead of Texas A&M and University of Texas – and probably other schools – with screen-filled rooms that include displays at each player stall. As the video below shows, there are also larger screens around the facility. Other U.S. […]

sixteen-nine.net
Fri, Jul 27, 2018 at 7:04 AM

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16:9: Digital Signage ROI: The Emperor’s New Clothes?

Guest Post: Jørn Olsen, ProntoTV Looking back at the last few years in the digital signage industry, there has been an increase in articles and a growing focus on ROI. It has become a buzz phrase for sales and marketing reps, and a holy grail for clients. I am a marketing manager for a digital signage company in Norway, so I’ve used my share of ROI slides in presentations. […]

sixteen-nine.net
Tue, Jul 24, 2018 at 5:40 PM

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The 2019 Digital Signage Awards Have A Venue And Big Evening Planned In Amsterdam

The nine-year-old Digital Signage Awards is stepping up its game for 2019, on the heels of 2018 awards that had, for the first time, a physical event. The 2018 awards were held during ISE, immediately after Invidis’ Digital Signage Summit. The 2019 event will again be held during ISE, but this time at a lovely old building in central Amsterdam. […]

sixteen-nine.net
Thu, Jul 19, 2018 at 9:01 AM

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16:9: ISE Details Plans For Shifting Show To Barcelona; Time Window Unchanged

ISE had a press conference today in Barcelona, outlining its reasoning and plans behind moving the big pro AV show in 2021 to Barcelona. The show organizers laid out the thinking – notably the need to have a space large enough and destination attractive enough to keep growing the show. […]

sixteen-nine.net
Thu, Jul 19, 2018 at 8:08 AM

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16:9: RMG Latest Digital Signage CMS Software Shop To Add LG webOS Support Via Korbyt

RMG Networks is the last CMS software and solutions company to develop support for LG’s webOS smart display platform. The company’s Korbyt platform is now compatible with the display giant’s Linux-derived system on chip platform. Korbyt is RMG’s relatively new cloud-based CMS. Dallas-based RMG suggests combining webOS Signage and Korbyt offers many benefits. […]

sixteen-nine.net
Thu, Jul 19, 2018 at 7:21 AM

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