GUEST POST: Mark Janke, DeviceWorx There’s a reason so many digital signs out there have fingerprints all over them – consumers expect that pretty much any screen they see and use will be interactive, just like their phones and tablets. But only a fraction of the digital signs now operating in the field are set up for interaction. […]
Entrepreneurs have for many years now tried putting screens in taxis as a targeted advertising medium – with results best described as mixed. I think we’ve all slid into a taxi somewhere, got ourselves settled, and then quickly located the mute button so that whatever ad was on the screen would stop jabbering at us. […]
I checked in with Four Winds Interactive to ask how things are going with plans for the conference the software company is running next month in the company’s hometown city, Denver. Called Forward – the Digital Experience Conference, the event is designed to educate and inspire people who are grappling with the explosion of digital content and tech out there, and how to apply it effectively to their organizations. […]
The UK firm Signagelive has changed the business card on Raffi Vartian, shifting him from Chief Operating Officer to Chief Marketing Officer of the company. R&D and operations are all based near Cambridge, England, so having the head of ops in Chicago – where Vartian lives – didn’t make a whole pile of sense. […]
Video analytics tools have been around for many years now – and the key players have changed through the years, with the exception of France’s Quividi, which has been a constant. An Irish company called Instillo has announced its own video analytics platform – Instillo Audience, and changed the proposition around quite a bit in the process. […]
Here’s a very nice, very different take on using LED boards along highways. Instead of endless ads for lawyers and auto dealers and casinos, this vertical LED totem that just lit up in Almaty, Kazakhstan runs traffic information. The 10 mm pixel pitch unit, installed by Billboard Video LED Engineering, is 7 meters high by two meters wide. […]
White papers and position papers on the ROI from QSR menu boards represent pretty well-covered ground, but the digital signage software firm ComQi has a pretty exhaustive piece out that goes into an area that’s received far less attention – the stuff on the other side of the menu boards. […]
I’m not going to get into the relative merits of the UK software firm Embed Signage‘s latest round of enhancements to its signage platform, because there are way too many CMS apples out there to do apples to apples comparisons on, and as noted in the past, writing about minor, periodic software releases isn’t all that interesting. […]
Via Bloomberg A former Amazon exec’s startup is running a test in a Manhattan Beach, CA Macy’s that mashes up digital screens, mobile and some old-school warehouse ideas to rethink the shopping experience. […]
Dallas-based RMG Networks has released its latest quarterly financials, which suggest the company’s turnaround efforts are starting to make a difference and getting the corporate-focused signage software and solutions company closer to running in the black. […]
Via AD Age Those software and creative guys doggedly hanging on to Adobe Flash as its main motion graphics playback tool might want to pay attention to the point of view of the Interactive Advertising Bureau, which is making HTML5 the new standard for digital creative. […]
This is one of those devil in the details things, but it would at least appear there is a slick new way for software companies offering Android digital signage software platforms to add indoor mapping for malls, campuses and other busy, confusing places. A company called Here is offering up indoor mapping capability to Android developers. […]
The same crowd that is endlessly looking to cut display hardware, playback hardware and software costs out of digital signage projects will likely be intrigued as heck by a new IndieGogo project that turns any TV with an HDMI connector into a touch and stylus controlled display. […]
Scala has issued a major version release of its Scala Enterprise digital signage platform, saying Release 11 adds a pile of speed and performance enhancements. In all, the company based outside Philadelphia says the new release has 25 new features and 265 enhancements. […]
If I wandered into work at ConeXus World this morning, and a colleague let me know the company just got acquired by Creative Realities, I’d probably head for whatever local bar was open that early, to order a very stiff drink. And it wouldn’t be a celebratory drink, since everything my new masters touch seems to turn red. Creative Realities, Inc. […]
