16:9: DOmedia Partnership Blends DOOH Buy-Sell Platform With STRATA’s Ad Management Toolset
Columbus, OH-based DOmedia has worked what appears to be a well-positioned partnership with a major media buying and selling platform, integrating its planning and buying tools into STRATA, a software toolset used by some 1,200 ad agencies. Under the deal, DOmedia will blend its planning and buying tools with Chicago-based STRATA’s order management and billing platform. […]
Wed, Feb 1, 2017 at 6:27 PM