Many people are still unfamiliar with OOH advertising and how it works, so to get a better understanding, we analysed what people are searching online to find any trends that are emerging. […]
By Katy Conway. While it’s natural for your business to consider various cost-cutting exercises as you look to consolidate your interests, you should try to avoid slashing your marketing spend as a first port of call. […]
There’s no doubt about it; brands and advertisers are becoming increasingly preoccupied with digital marketing channels in the modern age. This is especially true in the UK, which is widely considered to be the largest market for digital ad spending across the whole of Europe. […]
With Britain having voted by a narrow margin to leave the EU, we have seen a considerable economic fall-out begin to unfold. One area that does not seem to have been so adversely affected so far is the commercial property market in the UK, with investors from outside of the EU flocking to the capital in a bid to capitalise on the fluctuating pound. […]
It’s estimated that the global ad market grew by an impressive 15.6% through 2021, with this driven largely by digital marketing channels. In fact, digital advertising will account for more than 60% of the total spend in 2022, rising incrementally and encouraging brands to invest more across a broad range of markets. […]
While the coronavirus pandemic may have had a devastating impact on the economy and a whole range of industries, some entities have recorded a pronounced recovery through 2021. This recovery is reflected by the total ad spend figures in the UK, with this number increasing by 86.5% to reach £7.6 billion in Q2 earlier this year. […]
At the start of 2020 there were an estimated 5.94 million small businesses trading in the UK, with many of these considered to be startup ventures that employ fewer than 50 people. This number accounts for 99.3% of all businesses currently in operation, while employing an estimated 16.8 million (61% of the total private sector workforce) and producing a cumulative turnover of £2.3 trillion (52%). […]
A universal challenge that many small businesses face is the question of, “how can I build a unique, identifiable brand?” This is particularly true in competitive marketplaces, where new companies are often required to compete aggressively with established brands and start-ups that share a similar value proposition. […]
What if we told you that it’s possible to land online press coverage and boost the profile of your brand without necessarily needing to hire an established PR firm to work on your behalf? This is excellent news for small businesses, who can leverage outdoor advertising (OOH) and digital marketing channels to achieve national headlines without excessive spending. […]
For raising brand awareness in your local area and boosting sales, you’re unlikely to find a more effective method of promoting your business than outdoor advertising. Between strategically placed roadside billboards and digital out of home (DOOH), outdoor advertising is ideal for putting your business in front of potential new customers and amplifying your key messages. […]
When it comes to consumer spending, there’s no doubt that Christmas is the dominant holiday period in the UK. However, Brits also spend huge amounts during the Easter festivities, with customers buying a staggering £395 million-worth of Easter eggs alone in 2018. […]
Local restaurants often succeed or fail based on the consistency of their visual identity and the quality of their food, which is why so many outsource the cultivation of their brand and marketing strategy to an industry expert. […]
There’s no doubt that small and independent businesses have been under pressure this past year. There are some businesses that have continued to perform well over the last 12 months, while many others will need to adopt new marketing techniques and find creative ways of advertising themselves in the near future. […]
