We are delighted to have just received the news that MALER Digital Signage has been shortlisted in the Digital Signage Awards 2018. The awards celebrate excellence in international digital signage business. […]
Seventh Time’s The Charm Research shows that it takes consumers seven encounters with a brand for to change their perception of it. Given the importance of multiple touchpoints across different channels, what role can digital signage play in this “marketing ecosystem” in order to create behavioural change? […]
Creating a sense of place is notoriously difficult, drawing on both psychic and physical factors. But digital signage has offered a new approach for creating the idea of a neighbourhood in retail and public spaces. A Sense of Place Covent Garden, London. […]
A Necessary Evil The dreaded commute. Most of us do it every day, and complaining about it is a national pastime in Britain. Commuting is known to have a raft of negative physical and psychological effects, with the impact increasing as journeys lengthen. […]
The Agony and The Ecstasy To be amongst a crowd of 50,000 – with every person transfixed on the game, or singing in unison with the band onstage – is an undeniably a powerful experience. […]
Culture is hard to define, and even harder to create. In the last few years, the value of “corporate culture” has been recognised. But, what does this phrase really mean? […]
The End of Days It has been a troubled few years for retailers, and whispered warnings from inside the industry have become impossible to ignore. Indeed, the Atlantic has declared “The Great Retail Apocalypse of 2017”, while Forbes asked mournfully whether brick-and-mortar is “Obsolete”. Demands for disruption and innovation have reached fever pitch. […]
Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. This survey provides critical data supporting the value of OOH in digital marketing plans. […]
Technology has changed our lives. Can you imagine yourself having to look for a phone booth to make a call? And write a report for your company with typewriter? […]
Digital signage is a compelling way to engage, entertain, educate and communicate with your audience. These best practices can help you avoid some common pitfalls and get the most out of your digital signage solution. 1. […]
Having the largest displays and the latest hardware technology does not guarantee a digital signage network running in its full glory. We are never tired of repeating the choice of good software does make a difference, but today we want to emphasize a third element often underated: the service level agreement (SLA). […]
Billboards have been part of the urban landscape of many cities and roads. But consumers are increasingly immunes to static advertising and marketers are forced to take more creative and innovative ways to enhance their impact. Creativity fosters advertisement, but also size (always) matters. […]
Digital signs can be more than just a screen showing stock prices and company messages to customers. They can foster workforce engagement, a prime driver of productivity. Digital signage has become a trend in current age of business, but it is time to focus on internal communications. […]
MALER Digital Signage and CEGA Audiovisuales have reached a wide range collaboration agreement. The alliance has its roots in the recent participation of the two companies in Amsterdam at ISE 2017, the most important audiovisual fair in the world, a great experience to work side by side for a week at the MALER Digital Signage booth. […]
To run a digital signage network is not about software, or hardware, is about service level agreement (SLA). We know at MALER Digital Signage how to manage, schedule and operate large networks. Listen Luis Villafañe talking honestly with Dave Haynes at Sixteen:Nine podcast on how to get things done to satisfy our customers. […]
