Melissa Marks, Traffic Coordinator, AdspaceIf you are like me, you like to avoid the malls on Black Friday. Even though the door buster deals are great, it is just not worth waiting on all those lines and fighting your way through the crowds. But did you know that most stores have great sales throughout the holiday season? […]
Of course everyone's got an opinion, including the article “Cosmetics Shoppers Don't Find Digital Attractive,” recently published by eMarketer. In a nutshell, the article states that for certain categories the digital shopping approach is not what consumers desire. […]
Bill Ketcham, CMO, AdspaceThere has been a great deal of press over the past year or two about the decline of the shopping mall…stores closing, tumbleweeds rolling through the common areas…all supposedly because of internet shopping. Malls do close, and this has been happening for decades as demographics and economics in a given geography shift, but what is really going on with the mall shopper? Some things are changing, and some are not, so I’ll provide some highlights that we are seeing. First, traffic in the large, enclosed regional malls has not declined in ten years, according to ShopperTrak. These are the big, beautiful centers where you can’t get a parking space, and they are prospering. But the people that visit them are changing their behavior once they get inside. ShopperTrak explains that “The number of unique shoppers has remained relatively stable over the past decade. […]
Jen Porto, Associate Editor, Adspace. Here in the Editorial Department, at Adspace Networks, we are always working ahead of schedule. We just put the finishing touches on our Breast Cancer Awareness initiative and have set our sights on the Holiday Gift Guide. You may be asking yourself, “Christmas in September? […]
Jonny Hamilton, Creative Director, AdspaceI've already written about embracing the envionment in your creative. Sponsorships are a great way to take advantage of our original content (which is tailor-made for our enironment) and reach your audience from a different angle. […]
Liz Rave, Marketing Manager, AdspaceDid you happen to see the article in the Wall Street Journal on mall traffic a couple of weeks ago? Well if you are under the age of thirty, my bet is no—or at least not organically. Don’t be embarrassed, I didn’t read it until my boss handed it to me and told me to… and I am in the mall business! […]
How iconic fashion pieces become characters of their own. Amanda Sheplee, Managing Editor, AdspaceThe Oscars (aka the Super Bowl for fashionistas) just blew through in a cloud of peplum (there’s always too much peplum), fringe (why Jennifer Garner, why?), and blue hair (you get a pass Liza, but only because you’re Liza). […]
Warren Christopher, VP, Marketing and Content, AdspaceOnce upon a time; retailers knew the best way to build a relationship with a customer was to have outstanding merchandise- and even better service. Somewhere along the line that’s changed and I wonder if we’ll see those days again. […]
Liv Woudstra, Sales Planner and Strategy AssociateDespite the occasional snow storm – hang in there East coast! - February is a great month with a lot to celebrate. While we all get excited about love notes, heart-shaped treats, and candle lit dinners, this is also the perfect time to celebrate diversity. […]
Liz Rave, Marketing Manager, Adspace“Let’s go to the mall!” If I asked you to match a gender to this statement, you would definitely say a woman, right? Don’t be ashamed, it’s a common stereotype . […]
