16:9: Shanghai Mall Marketed With Multi-Sensory Digital Campaign In City’s Subway System
This a multi-sensory pop-up media campaign in the Shanghai subway system, marketing a shopping mall called The MIXC. Put together by JCDecaux, the set-up is a house-like display that blends back-lit graphics with windows that look into flat panel displays, and scent marketing tech. […]
Fri, Dec 29, 2017 at 9:16 AM