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16:9: How Digital Signage Is Changing What We See In Mirrors

Most of us are familiar with the typical fitting room experience: Standing in front of a less than spotless full-length mirror, cycling through various changes of clothes in an often fruitless effort to find something that fits and looks right. Now imagine an entirely different fitting room experience — one where the mirror rests on top of an interactive LCD panel. […]

sixteen-nine.net
Tue, Mar 8, 2016 at 7:32 AM

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DSE 2016 Booth Field Guide: GDS/Global Display Solutions

GDS / Global Display Solutions, Booth 822 Why do people going to DSE need to put your company on their Must See list of booths? […]

sixteen-nine.net
Mon, Mar 7, 2016 at 1:37 PM

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16:9: How Data Has Become Retail’s New Battleground

GUEST POST: Todd Lewis, Spatial DNA Informatics Bricks-and-mortar locations are undergoing a revolution similar to e-commerce in the mid-2000s, with personalized shopping experiences linking the online and real-world experience Todd Lewis Retailers are struggling with brand loyalty at the same time they are trying to come to terms with the massive troves of data available to them. […]

sixteen-nine.net
Mon, Mar 7, 2016 at 1:23 PM

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DX3 Canada – A Poet, A Robot And A Morphing, Projection-Mapped Love Seat

DX3 is a technology/digital marketing show and conference that has been running now in Toronto for a few years, and I went Thursday to see what’s up with the mostly Canadian companies that filled up an exhibit hall. It’s not an overly big show, but there’s always stuff that intrigues me. […]

sixteen-nine.net
Fri, Mar 4, 2016 at 12:18 AM

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16:9 in-Depth: What Is Beacon Technology And Why It’s Here To Stay

Guest Post: Milla Tomova & Nadia Terzieva, 2point0 Concepts You’ve probably heard about Bluetooth beacon technology, and wonder what it’s all about. Simply put, these gadgets are awesome, cheap and have a myriad of applications for your business. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 9:42 AM

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16:9: Three Reasons Retailers Should Switch From Print To Digital Signage

Guest Post: Emily Carroll, Prendi Although print communications have proven their worth in the past, digital signage is progressively taking over. And as the world around us rapidly embraces digital technology, so too must the retail brick-and-mortar space. This post will explore how digital advertising could benefit your retail brand and why you should consider making the transition from print. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 9:00 AM

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Projects: Samsung Opens Digitally-Rich, Product-Less Manhattan Flagship Store

Hat tip to Rob Gorrie for flagging this via LinkedIn … Here’s an interesting take by Samsung on flagship store design – a new one that doesn’t actually sell stock any product. Called Samsung 837, the store opens today at 837 Washington Street in Manhattan’s Meatpacking District. […]

sixteen-nine.net
Mon, Feb 22, 2016 at 9:36 AM

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16:9: In Digital Signage, Old Can Be New Again … Apparently

It was about a year ago at some trade show that I walked by a vendor booth that was trumpeting how lifting an item off a shelf would trigger content on a screen. And wasn’t that amazing!!! Well, it was kinda neat when I saw it for the first time eight or nine years earlier, but in 2015, not so much. […]

sixteen-nine.net
Mon, Feb 1, 2016 at 2:10 PM

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16:9: Risotto Ball Sales Explode After UK Chain Adds Digital Menu Boards

So first – there are fast food stops for risotto balls? Second, if you market them using digital menus, sales may get a very nice bump. That’s what happened last fall for London, UK risotto ball specialists, Arancini Brothers, when the chain converted traditional menu posters to digital displays. […]

sixteen-nine.net
Thu, Jan 28, 2016 at 9:09 AM

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16:9 on the Effectiveness of DOOH: 18 Surprising Statistics About Digital Signage

GUEST POST: Irfan Khan, SkyKit As a savvy businessperson, you know that digital signage is a huge, well-established market. You see screens everywhere: promoting a new product in the store, advertising deals outside pharmacies—perhaps even touting diaper rash cream – as one sign in my hometown has done for at least the last five years. […]

sixteen-nine.net
Wed, Jan 27, 2016 at 7:07 PM

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Cineplex Wins Big DQ RFP For US, Canada Digital Menu Boards

Cineplex Digital Media, previously known as EK3, has bagged the deal with American Dairy Queen Corporation to be the fast food giant’s “endorsed provider” of in-store digital merchandising solution, aka menu boards, in the US and Canada. The company says it won the deal “after an extensive audit and request for proposal process with over 30 participants. […]

sixteen-nine.net
Wed, Jan 27, 2016 at 9:44 AM

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16:9: OOH Research Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi

Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. […]

sixteen-nine.net
Wed, Jan 27, 2016 at 12:26 AM

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16:9’s Review of NRF – Digital Technology: The New Way Of Retail

GUEST POST: TARA PARACHUK, ARMODILO If you are a retailer looking to engage your customers with digital technology, NRF was the place to be! Retail’s Big Show 2016 showcased a variety of ways retailers can learn more about their customers from their current emotional state to every possible type of analytics you can imagine. […]

sixteen-nine.net
Wed, Jan 27, 2016 at 12:08 AM

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Elo Adds Android Modules To Retail-Centric Touch Displays

  On the heels of Panasonic announcing a System on Chip pro display panel comes word that Elo – among the oldest and biggest companies involved in touchscreen tech – now has ARM-based micro computer modules paired with some of its displays, running Android. […]

sixteen-nine.net
Mon, Jan 25, 2016 at 11:38 AM

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Lexmark Enters Crowded QSR Digital Menu Board Business

The printer company Lexmark was at National Retail Federation show a year ago with what I described then as shrug-inducing. A year later, the company is back at NRF and marketing what would appear to be a more evolved solution aimed at QSRs. […]

sixteen-nine.net
Tue, Jan 19, 2016 at 9:47 AM

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