The folks over at the boutique retail tech and experience consultancy HighStreet Collective have launched what will be a quarterly report measuring the top 12 technologies that are currently being used in brick and mortar retail – showing what’s getting some traction and what’s just not happening. […]
Metrics on digital signage projects aren’t always that easy to find – sometimes, I think, because the results are shrug-worthy – but here’s an example of interactive directories going into a mega-mall and making a tangible difference in how people find their way around. […]
The US Open starts today in greater New York City, and what’s also opened is a tennis-focused Polo Ralph Lauren store on the grounds of the USTA Billie Jean King National Tennis Center. Integrator Media Services Worldwide has installed a two-storey high direct view LED in the main window of the store. […]
This is the second part of our blog on how to sell Digital Signage to your boss. To read part 1 of this blog, please click here. Lower the risk Bosses will only take calculated risks. […]
Not everyone can see the potential of a new technology at first; fear of change from the status quo can stop people from making decisions that could benefit their company. Managers and bosses are the people you might need to convince if your company is really going to get the benefits from Digital Signage. […]
This is a shot from one of a pair of Mercedes Benz pop-up stores set up for two months this summer in high-end shopping malls in Miami and Chicago – using some 60 displays in each to create some visual interest and excitement in relatively small footprint spaces. […]
Spotted by a reader, at a McCafe in central NYC. Some things evidently aren’t available on the menu, so instead of someone going into the software to make changes, a staffer has covered up that information with electrical tape. Thought it was just the stuff on the top right of the display and then noticed a whole line in the HOT items has been taped off. […]
In the age of online shopping it is surprising to learn that most customers still prefer to shop in store rather than online[1]. With stories constantly in the press about failing high street brands it’s easy to assume that online shopping is the future of retail. […]
This is a nice, sync’d set of animations done by motion graphic designer Steven D’Arbenzio, who works in the NY/NJ area. “I was given the awesome opportunity to create an animated mural for Footlocker’s flagship store in Times Square, NYC,” says D’Arbenzio. “The ask was to create artwork that spoke to the strength, resilience, and culture of New Yorkers. […]
Montreal-based Stingray has acquired Novramedia, a small Toronto-based digital signage solutions company that has a big client in the Bank of Montreal. Stingray says the deal supports its business plan and growth strategy. Under the terms of the acquisition agreement, Stingray will fully own and operate Novramedia, and the Novra exec team stays in place. […]
STRATACACHE is starting to mash up some of its acquisitions to create more well-rounded and attractive products and services – notably an update to its convenience store checkout network that uses the analytics platform of a company brought into the “family” in 2017. […]
Not sure where this was – guessing somewhere in China. The video just says it is a road show. It’s a podium display for a Mercedes, and what’s interesting is how a NexNovo transparent LED mesh screen is attached to some sort of motorized channel that moves along the front of the podium, with the motion graphics sync’d to the motion. […]
When it comes to displays in digital signage, just about all the attention goes to screens that have steadily grown bigger, skinnier and brighter. Not a lot of attention or time has been spent on small screens – but there’s a real and growing market demand for displays in places like retail that don’t eat up all the merchandising space and better suit the store environment. […]
Guest Post: Jørn Olsen, ProntoTV Looking back at the last few years in the digital signage industry, there has been an increase in articles and a growing focus on ROI. It has become a buzz phrase for sales and marketing reps, and a holy grail for clients. I am a marketing manager for a digital signage company in Norway, so I’ve used my share of ROI slides in presentations. […]
Here’s a nice implementation of digital menuboards in a fast food environment – changing things up with super-stretched displays and a bold, reasonably minimal content presentation – instead of many items wedged into limited visual space. The project involves the London, UK-based sushi and bento restaurant chain, Wasabi, at seven stores around that city. […]
