In the first wave of QR codes. several years ago, there were lots of jokes about the dubious merits of putting these enhanced bar codes on digital OOH billboards. But here, in what seems to a revival period for the tech, is a billboard that makes the artistic rendering of the codes the focal point for the ad. […]
This is an effective video developed by the Portuguese queue management solutions firm Moviik to show how access controls can be handled for small retailers trying to work within the restrictions brought on by COVID-19. […]
Faced with restaurants and c-stores that have shut down their self-serve soda fountains, by choice or mandate, to reduce the risk of contagion spread, Coca-Cola has updated its Freestyle soda fountains with software that enables thirsty customers to order their custom drink off smartphones. […]
The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as mechanisms to bridge big digital posters and the smartphones carried by most consumers. […]
Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For November 2014, Amazon in China was voted the Winner for their innovative use of showcasing and QR codes in Shanghai metro. […]
Almost half of smartphone owners now using their mobile devices to “showroom”; browse and read reviews, 39% checking competitor prices and 29% purchasing out of stock items directly from their device, according to the latest eCSI study from IMRG and eDigitalResearch. […]
