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16:9: 33 (And Counting) Free COVID-19 PSA Resources Available For Digital Signage And DOOH Networks

It has been a month and change since 16:9 started a list of free content resources that digital signage and digital out of home networks have made available to help share information and offer thanks as this pandemic has spread and worsened. The original post is a long beast of a thing now, with links to all 33 of those resources. […]

sixteen-nine.net
Thu, Apr 16, 2020 at 8:57 AM

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OOH Industry Supports CDC with National COVID-19 Prevention Campaign (OAAA)

OAAA has partnered with the Centers for Disease Control and Prevention (CDC), the nation’s health agency, to offer public-health PSAs in a variety of digital OOH formats as the OOH industry steps up to help explain preventive measures to mass audiences. […]

specialreports.oaaa.org
Wed, Mar 11, 2020 at 12:49 PM

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Wildlife Rescue in Australia Recognizes US OOH Industry

When news hit the US about the devastation Australians and the nation’s wildlife are facing due to unprecedented fires across the continent, the OOH industry quickly banded together to offer support. […]

specialreports.oaaa.org
Mon, Jan 27, 2020 at 3:36 PM

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‘Tis the Season for Public Service

With the holiday season in full swing, community goodwill is often heightened as friends and family give thanks, offer a hand to those in need, and focus on loved ones. To help spread messages of hope, support, and community involvement, the holiday season is a good time to spotlight public service advertising. […]

specialreports.oaaa.org
Mon, Dec 2, 2019 at 10:39 AM

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How billboards help people and bring communities closer together (OAAA)

News about the passing of Rep. Elijah Cummings (D-MD) quickly spread across the internet, as admirers and constituents praised his accomplishments as a long-time public servant. Digital billboards in Baltimore, Cummings’ hometown and congressional district, posted messaging to honor the Congressman. […]

specialreports.oaaa.org
Mon, Nov 4, 2019 at 8:18 AM

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The Virality of Positive OOH

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specialreports.oaaa.org
Mon, Oct 7, 2019 at 8:44 AM

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OOH Supports Sustainability Efforts Globally

Greta Thunberg, the 16-year-old Swedish climate activist and Nobel Peace Prize nominee, sailed into New York Harbor August 28 and was met by a fleet of 17 sailboats representing each of the United Nation’s Sustainable Development Goals (SDGs) on their sails. […]

specialreports.oaaa.org
Mon, Sep 23, 2019 at 6:22 AM

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What I know about OOH and Art (OAAA)

I know OOH is powerful. It speaks to the masses, and when done well can change the landscape and increase sales and awareness for a company or brand.   I also know that being a local artist is hard. […]

thoughtleadership.oaaa.org
Thu, May 16, 2019 at 12:10 AM

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These Testimonials Remind Us OOH is Effective in Solving Problems (OAAA)

Listen to these articulate testimonials from a small-town police chief, a founder of Earth Day, and a big-city health commissioner fighting opioid addiction. The Police Chief In the May issue of Police Chief Magazine, the chief from Sugarcreek Township (Ohio) will publish a compelling story of a missing boy. […]

thoughtleadership.oaaa.org
Mon, Apr 15, 2019 at 8:32 AM

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How a Statewide Anti-Opioid OOH Campaign Got People to ‘Start Talking’

I was in Ohio last week for a university advisory board.  While there, I met Ohio Public Safety Director John Born, who said pro bono billboards were impactful and measurable in the state’s ongoing fight against opiate abuse. Born explained: What is the problem? […]

specialreports.oaaa.org
Wed, Oct 31, 2018 at 10:44 AM

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An Old Idea Stays Current: The FBI’s “Top Ten” List Reflects Media Changes

Remarkable for its staying power, the FBI’s “Ten Most Wanted Fugitives” list remains relevant and effective because it morphed into whatever media can reach the next tipster. The multi-media goal is to empower the public to “make the world smaller” for those on the run. […]

thoughtleadership.oaaa.org
Mon, Mar 19, 2018 at 9:04 AM

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Five Reasons I Support Photo Ark

When National Geographic photographer Joel Sartore visits Cincinnati on today (May 31), he will provoke us. Joel will ask us to help protect animals facing extinction.  His sobering thesis is that animal extinction hurts humans (and conversely, preventing animal extinction benefits mankind). […]

thoughtleadership.oaaa.org
Wed, May 31, 2017 at 9:30 AM

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‘Vote to Count’ Campaign Seeks to Drive More Americans to the Polls

As election season kicks into high gear, OAAA and its members last week launched a national OOH public service advertising campaign that aims to convert the negative connotation of labels into a higher purpose: voter registration and action at the polls. […]

specialreports.oaaa.org
Tue, Sep 13, 2016 at 4:23 PM

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How a Community, Industry Came Together During the #LAFlood

Imagine purchasing a home. Do you buy flood insurance or do you not? If the mortgage company doesn’t require it, then why would you? […]

specialreports.oaaa.org
Wed, Aug 31, 2016 at 1:15 PM

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OOH Industry Rallies to Support Flood Relief Efforts in Louisiana

When tragedy occurs, unity follows. If ever I’ve seen an example of this in the OOH industry, it is now. Following multiple days of heavy rains and storms two weeks ago, areas of Southern Louisiana began to flood. […]

specialreports.oaaa.org
Fri, Aug 26, 2016 at 12:06 PM

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