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Are the mobile and wearable stuff, impacting DOOH campaigns?

In case that we want interactive campaigns, I think it will be almost mandatory, otherwise the convergence will be a bit harder. Some mobile companies are now turning their strategy towards the wearable market: swatches, glasses and in the near future all what could integrate technology. The question is what we are going to store as applications and also information as well as entertainment. […]

Wed, Jan 8, 2014 at 1:49 PM

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