The big Piccadilly Lights digital board in central London is running a video piece by UK artist Fiona Banner (apparently also known as the ... […]
Epic content from The Planets, a ground-breaking new BBC science series presented by Professor Brian Cox, is being showcased on the iconic Piccadilly Lights screen in collaboration with Landsec and Ocean ahead of its TV transmission. The story of the new BBC Two series uses the most accurate and detailed imagery of our solar system ever produced, bringing each of the worlds vividly to life. […]
Modern, global destination delivers 88 percent brand recall New research has confirmed the world-famous Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand advertising platform which engages positively with audiences on an emotional level. […]
Westminster to remember one million war dead The Piccadilly Lights advertising screen will fall silent on Friday, November 9 to remember the 1,119,193 Commonwealth servicemen and women killed in the First World War. A commemorative event takes place from 6pm onwards at Piccadilly Circus, featuring a special film that aims to bring home the scale of the conflict 100 years on. […]
Twitter marks its debut on Landsec’s iconic Piccadilly Lights from Monday, October 29 with an exclusive digital out of home (DOOH) campaign which is triggered by big cultural moments in real time. […]
In a UK media first, luxury fashion brand Victoria Beckham presents content celebrating the designer’s debut London Fashion Week show on Landsec’s spectacular Piccadilly Lights advertising screen this week. The showcase forms the centrepiece of the brand’s 10th anniversary show which celebrates a decade in the fashion business. […]
Landsec’s Piccadilly Lights, the world’s most famous advertising screen, joined Pride in London for a colourful celebration including the first ever audio-synched campaign of the #PrideMatters anthem. Ahead of the Parade, a sequence featuring LGBT+ community members and Pride images provided by Getty Images, dominated the full motion display. […]
Ahead of their release on Friday 8th June adidas chose global advertising icon, Piccadilly Lights, to promote their latest eco-partnership with Parley. This limited-edition release coincides with the return of adidas’ Run for the Oceans initiative, inspired by the fragility of the oceans. […]
Ahead of the launch of Rare’s Sea of Thieves for Xbox One and Windows 10 on March 20th, Microsoft chose Piccadilly Lights to share enticing videos of the game and encourage pre-orders. The UK gaming industry is the fifth largest in the world; in a competitive space with no shortage of games on offer, how do gaming brands reach their target audience? […]
Landsec has signed a deal with Turkish Airlines which becomes the first airline to advertise on the iconic new Piccadilly Lights. Turkish Airlines, which flies to more countries than any other airline in the world, launched its digital out of home campaign on Tuesday. The advertising deal was struck by Ocean. […]
Piccadilly Lights led the iconic London landmarks lighting up on New Year’s Eve to support the Mayor of London’s new gender-equality campaign. #BehindEveryGreatCity is a year long initiative to highlight the importance and advancement of gender equality in the city. The Evening Standard has made a short film marking the Mayor’s campaign. […]
