If you are looking for a Digital Signage solution that is to be used in an outdoor environment then you will need to consider what IP rating is required. IP stands for International Protection (or Ingress Protection) and indicates how much protection something has against two external factors – dust and water. […]
Paris, June 12th, 2018 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of VIOOH – a global independent automated planning and trading platform designed to accelerate growth of Out-of-Home and connect the industry to the programmatic digital ecosystem. […]
SORRENTO, Italy (PRWEB) June 06, 2018 — Ayuda Media Systems (“Ayuda”), the leading business software provider for out-of-home advertisers announced today at the 2018 FEPE conference that Hillenaar Outdoor, The Netherlands’ fastest growing OOH media company, has selected Ayuda’s platform as the backbone for all ad operations including digital ad serving, sales, back office operations and customer-facing engagement tools. […]
Cinemagraph pioneer and popstream Founder Stephen Knifton caught up with Digital Signage Connection to explain why Cinemagraphs are perfect for Digital Out-of-Home (DOOH) and other digital-signage-centric spaces. Cinemagraphs, whether you’ve heard about them by name or not, are fairly self-explanatory. […]
New York, NY and Houston, Texas – Today, Texas Center for the Missing (TCM) and Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), subsidiary of iHeartMedia Inc., participated in press events throughout major Texas markets to launch a new digital billboard campaign calling attention to the ongoing searches for local missing children. […]
BROOKINGS, S.D. – May 24, 2018 – Daktronics partnered with QMS, a leading digital outdoor media company, to continue momentum in Melbourne, Australia, by launching ‘The Lonsdale,’ a new premium landmark digital billboard in the heart of Melbourne’s central business district (CBD). […]
The LinkNYC kiosk deployment, a good foundational prototype for any city looking get “smart” or “connected,” is back in the news again thanks to a collaborative effort involving the release of Avengers: Infinity War. […]
The Great Oreo Cookie Quest, the annual on-pack promotion offering consumers the chance to win a grand prize trip to San Francisco, is kicking off its 2018 campaign with a little location-based marketing help from Posterscope, Carat and Liveposter. That’s in addition to in-store promotion, TV spots and online advertising. […]
Smart City Media, the fastest growing Internet-of-Things (IoT) powered media company in America, announced a strategic partnership with Duke Energy One, a subsidiary of Duke Energy, one of the largest energy holding companies in America, to deploy outdoor digital technology that helps people better connect with their community. […]
Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. […]
London, UK (26 April 2018) – Today, McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. […]
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Uninterrupted is a cinematic spectacle that transformed an urban bridge into a wild river filled with spawning Pacific salmon. This visionary installation in the heart of Vancouver, British Columbia immersed viewers in stunning underwater cinematography, original music and a multichannel soundscape all under a concrete canvas that spanned more than 70,000 square feet! […]
NEW YORK – March 6, 2018 – In a recent initiative, REI – the nation’s largest consumer co-op and specialty outdoor retailer – leveraged 1st-party data to reach loyal customers and new prospects through digital out-of-home (DOOH) and mobile media, driving a 14% increase in brand awareness. […]
NEW YORK, March 1, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Media City, a non-traditional media company that offers a portfolio of innovative, creative and impactful ad spaces, has joined the association. […]
