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Who Is the Target Audience for Billboards

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dashtwo.com
Thu, Feb 15, 2024 at 3:07 PM

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New York City Market Facts

Welcome to the latest chapter in our series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. […]

emcoutdoor.com
Tue, Feb 13, 2024 at 10:00 AM

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Billboard Advertising: Location Is Important for Success

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dashtwo.com
Wed, Jan 31, 2024 at 2:13 PM

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How To Incorporate Local Culture Into Your Billboard Ads

In the dynamic world of advertising, understanding and resonating with one’s audience is paramount.  As brands strive to make meaningful connections, there’s a growing recognition of the profound impact local culture has on advertising strategies.  Gone are the days when a one-size-fits-all approach sufficed.  Today, in an era where consumers crave authenticity and relevance, incorporating local culture into advertising campaigns has become not just desirable, but essential. […]

75media.co.uk
Fri, Jan 19, 2024 at 9:21 AM

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Billboards And Social Responsibility: Making Spaces Meaningful

In today’s fast-paced world, advertising plays a pivotal role in shaping consumer perceptions and influencing their choices.  Social responsibility in advertising isn’t just a buzzword; it’s an essential ethos that ensures that advertising not only promotes products or services but also upholds the values and ethics that resonate with the broader society. […]

75media.co.uk
Fri, Jan 19, 2024 at 6:50 AM

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Can Billboards Contribute To A City’s Identity?

In the bustling urban landscapes of modern cities, one cannot help but notice the towering billboards that punctuate the skyline.  These aren’t just platforms for advertising; they play a pivotal role in shaping the very identity of the city they inhabit.  As we traverse city streets, these billboards tell us stories, sell us dreams, and in many ways, reflect the ethos of the city itself. […]

75media.co.uk
Thu, Dec 7, 2023 at 11:49 AM

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Billboards – An Unexpected Canvas For Public Art

In the bustling streets of our cities, amidst the cacophony of daily life, billboards stand tall, capturing our attention with their vivid displays. […]

75media.co.uk
Fri, Nov 10, 2023 at 8:26 AM

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What Is the Most Effective Outdoor Advertising?

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dashtwo.com
Mon, Nov 6, 2023 at 12:24 PM

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How to Reach Holiday Shoppers Through Out of Home and Digital Ads

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dashtwo.com
Mon, Oct 30, 2023 at 12:29 PM

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What Is Programmatic Out of Home

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dashtwo.com
Thu, Oct 19, 2023 at 3:06 PM

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Embrace Sustainability with Out of Home Media

As consumers pay more and more attention to environmental issues, marketers need to embrace sustainability with Out of Home media and make it central to their campaigns. Out of home (OOH) media is leading the transition to green advertising by embracing sustainability while delivering effective messages. Making your campaigns greener doesn’t need to mean making dramatic changes. […]

emcoutdoor.com
Thu, Oct 12, 2023 at 12:10 PM

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Top 10 Advantages of Outdoor Advertising

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dashtwo.com
Thu, Oct 5, 2023 at 6:18 AM

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How to Measure and Improve ROI of Outdoor Advertising (DashTwo)

by Rodolfo Queiroz.  There is a formula you can use to track ROI, though it can be tricky to follow depending what type of data you get back from the campaign. It is: [((number of leads * lead-to-customer rate * average sales price) – cost or ad spend) / cost or ad spend] x 100 So, say a label spends $2,000 on a billboard promoting a new album. […]

dashtwo.com
Wed, Sep 20, 2023 at 12:02 PM

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In-Person Shopping Is Going Strong

In-person shopping is dead. Right? It’s a dinosaur, as archaic and useless as cuneiform tablets, powdered wigs, and flip phones. […]

emcoutdoor.com
Thu, Sep 14, 2023 at 1:00 PM

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75Media announces Salford Council partnership

Innovative outdoor advertising partnership brings funds and awareness for Salford City Council Council partners with 75Media and Wildstone on four new digital billboards in the city. Outdoor advertising operator 75Media and outdoor media infrastructure owner, Wildstone, have announced a new partnership with Salford City Council. […]

75media.co.uk
Thu, Aug 31, 2023 at 7:01 AM

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