Today we unveil an AI innovation that allows businesses of every size to access the brand-building power of outdoor advertising. The proprietary BOB (Billboard Optioning & Booking) system, originally launched in April 2024, now enters its next chapter with BOB 2.0 – the beta version of an AI-powered upgrade that simplifies outdoor advertising like never before. […]
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Introducing Park Royal Tower, the latest addition to our premium large format RISE+ portfolio and our highest-impacting site in London to-date. Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted and ‘always on’ audience in one of London’s busiest business districts. […]
The portfolio acquisition catapults us to No. 2 in the market for large format roadside billboards. 75Media, has acquired 595 new classic 48-sheet roadside billboards, ratcheting our total estate from 580 to 1,175 and cementing our position as the number two market leader for large format roadside billboard sites in the country. […]
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Do Consumers Pay Attention to Billboard Advertisements? DASH TWO Rodolfo Queiroz The post Do Consumers Pay Attention to Billboard Advertisements? first appeared on DASH TWO. […]
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75Media celebrates 4th birthday with impressive growth and a new Leeds HQ. Out-of-home media owner 75Media has more than quadrupled its team in the last year, from eight to 43, leading to it taking over the lease of a larger Leeds HQ at 6 Wellington Place. The Leeds-based, UK-wide network, is forecasting and on track to meet a 470% growth in revenue year-on-year for 2024. […]
Welcome to the latest chapter in our series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. […]
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