OOH media is a powerful medium for reaching your target audience. It’s effective in getting your message across quickly and with a narrow focus, making it hard to miss. Brands can reach people in key moments of their day when they are more receptive and less distracted by other media. […]
Once upon a time, high school students would reach out to higher education institutions with a phone call or (gasp)… mail… to show their interest and request information. Then they would wait weeks for a large glossy booklet to show up and then compare that to the virtually identical large glossy booklet from the other schools on their list. Oh, and there were dinosaurs too. […]
Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. to roll out 39 digital bridge overpass screens and eight large-format digital bulletins throughout the Greater Toronto Area (GTA). Photo courtesy Outfront Media Canada Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. […]
by Jonathan Megahey. Out-of-Home brings a lot to the table, but here are five key ways that it can improve your marketing plan: Building brand awareness and trust Increased ad recall Reaching Audiences That Other Media Can’t Flexibility in placement, format, and messaging Improving the performance of other media channels Let’s explore each of these 5 OOH benefits in more detail. 1. […]
Last week, body and hair care brand Dove unveiled a new billboard as part of its Self Esteem Project, to help illustrate the harm of cosmetic injectables for teens. Photo courtesy Dove Last week, body and hair care brand Dove unveiled a new billboard as part of its Self Esteem Project, to help illustrate the harm of cosmetic injectables for teens. […]
Estimated reading time: 18 minutes We’ll pick up with Part Two of our Women In Media roundtable discussion. If you missed part one you can read it here. Christie Massey So let’s talk a little bit about the challenges we’ve faced in our careers as women in marketing throughout the years. […]
Women in media have made remarkable contributions to the industry and also faced a host of challenges. As a WBENC organization, we thought it was important to observe Women’s History Month, so we pulled together a group of seasoned executives to discuss their experiences as women in media. They got together for a roundtable discussion, and we wanted to share their thoughts. […]
Chicago, known as the “Windy City,” is a top-tier OOH advertising market boasting diverse media options that effectively target different audiences and locations. This bustling metropolis, renowned for its rich culture and history, deep-dish pizza, hot dogs, and blues music, is home to over 2.7 million people and numerous Fortune 500 companies. […]
Out-of-home (OOH) media software provider Vistar Media has partnered with eyewear manufacturer and distributor Aspex Eyewear Group, to help bolster the company’s presence throughout major cities in Canada and the U.S. […]
Healthcare marketing is a complex undertaking, but Out of Home media enhances marketing for healthcare networks. Especially for regional and large local healthcare networks, maintaining a consistent and strong media presence within the community is crucial. These networks typically operate numerous individual facilities, ranging from full hospitals to local doctors and specialists. […]
For many years now, digital marketing has essentially been synonymous with marketing in general. There’s really no way to think about digital in its own silo anymore. Although for anyone who worked in marketing in the late 90s, you might remember the days when pretty much anything dubbed “digital” or “interactive” was a sheer novelty. […]
Out-of-home (OOH) technology developer Broadsign, of Montreal, recently launched the next generation of its media management platform. Image courtesy Broadsign Out-of-home (OOH) technology developer Broadsign, of Montreal, recently launched the next generation of its media management platform. […]
Betsy McLarney, CEO, EMC Outdoor. It’s time to take a look ahead at the Out of Home media trends we see lining up in 2023. Last year was a year of recovery for Out of Home media. […]
North American out-of-home (OOH) media company Lamar Advertising has appointed Andy Querin as its executive director for national sales in Canada. Photo courtesy Lamar Advertising North American out-of-home (OOH) media company Lamar Advertising has appointed Andy Querin as its executive director for national sales in Canada. […]
Without a doubt, the industry saw yet another action-packed year. From business acquisitions to eye-catching projects, and everything in between, Sign Media Canada was there to capture all the latest news. A wide variety of feature articles also kept professionals in the loop on the industry’s biggest trends, and out-of-home (OOH) media appeared to be this year’s hot topic. […]
