San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my time in markets checking out the media we place for our clients in and around the convention center. […]
The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting people as I doodled a squiggle masterpiece with Google Tilt Brush. In short, I could not untether from the real world — as the technology promised. […]
I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed, the opportunities that abound and our society’s future. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. […]
I’m going to the circus, I’m going to the fair, To see the pretty ladies With flowers in their hair! Getting ready for a festival day in NYC combines the best of both worlds; the sense of being free that comes with the festival life, and the hustle and bustle of a large city. […]
There is a theory in evolution called punctuated equilibrium. Essentially what it says is that evolution is not a steady, plodding, gradual accumulation of incremental changes over time. Instead, it says that evolution is long periods of relative stasis where very little changes, punctuated by short bursts of rapid, major changes, moving forward in fits and starts. […]
How do you ensure your marketing plans are reaching busy working adults looking to return to school? With over 7,000 higher education institutions in this county, the market is saturated and competition is at an all-time high (https://nces.ed.gov/, U.S. Department of Education, National Center for Education Statistics. […]
The scale of Digital OOH will continue to grow – and will soon overtake traditional Out of Home media. The first digital billboards were installed in the US around 2005 and started slow, by 2010 there were still only about 2000 digital billboards installed in the US. Since then the growth curve has taken a sharp upward turn. […]
Part 1 of a series featuring insights into millennial behavior – by an actual millennial One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. […]
A trade show is both a sales and marketing event for the exhibitor. With over 1.9 million exhibitors at events every year (2015 CEIR Exhibition Industry Census), exhibitors now more than ever are competing for attendees’ attention. But how can event organizers, both large and small, work with exhibitors to create effective means of brand enhancement? […]
The standard grocery store layout can be broken down into 2 main sections: the perimeter with fresh items like produce and dairy, and the center, filled with the packaged goods. This “center” store is disappearing. And where is it going? […]
With other traditional media channels like print, radio and broadcast TV waning amidst the ever-changing consumer landscape, many brands have been investing huge dollars in digital ads. “Revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year (2015)”. […]
Summer is a time when you’re sure to see people outside, looking for things to do and open to fun marketing initiatives. Experiential marketing is the smartest way to reach your target audience during the summer to create positive lasting impressions, promote new items, boost sales and make your brand stand out. After the event 74% of the participants have a more positive opinion about the company, brand, product or service being promoted. […]
Outside the convention center is where the continuation of business gets done in a relaxed and receptive environment and away from the din and white noise of the convention center. […]
It’s March and Summer is not far behind: This summer between Memorial Day and Labor Day, Americans will take over 600,000,000 long distance trips (TripAdvisor). Combine that with the fact that in 2015 leisure travelers in the U.S. […]
We as consumers commonly face situations when we have to seek out experts or professionals to handle tasks we either are unfamiliar with, or don’t have the time to handles ourselves. […]
