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OOH combined with mobile boosts business for online services (OAAA)

“Using mobile in conjunction with OOH is gold,” according to Sruti Dhulipala, senior strategist at global creative shop Stink Studios. The “combination of scale and trustworthiness, especially at a time when digital channels are under increasing scrutiny for their lack of transparency and data misuse, makes OOH a hugely powerful tool,” she told Glossy.co. […]

specialreports.oaaa.org
Mon, Aug 19, 2019 at 11:13 AM

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