INTRO Ballast Point, a craft brewery based in San Diego, aimed to run a summer campaign… The post Case Study: A SoCal OOH Takeover by Ballast Point Brewing Company appeared first on Wrapify Blog. […]
Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH), partnered with Mira, a location intelligence and attribution provider for OOH, which was recently acquired by Reveal Mobile. […]
“Using mobile in conjunction with OOH is gold,” according to Sruti Dhulipala, senior strategist at global creative shop Stink Studios. The “combination of scale and trustworthiness, especially at a time when digital channels are under increasing scrutiny for their lack of transparency and data misuse, makes OOH a hugely powerful tool,” she told Glossy.co. […]
I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed, the opportunities that abound and our society’s future. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. […]
In 897 AD, the cold corpse of Pope Formosus was put on trial for “transgressions” made during his life. The cadaver was convicted, de-cloaked, and thrown into the Tiber River. […]
There is no excerpt because this is a protected post. […]
The classic fantasy Wizard of Oz features a common worry of today’s real world: something new and strange can appear around every bend, which seems daunting. The out of home (OOH) industry faces change at every turn. But the new characters in the OOH narrative turn out to be good. […]
