I didn’t know there was something akin to a Champion’s League for DOOH billboards, but there apparently is – called The United and involving ... […]
My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich ... […]
Big LED billboards across nine European cities are being used to celebrate 45 years since the original release if the iconic arcade game ... […]
Digital Signage Summit Europe wrapped up today in Munich and I can very honestly say I thought it was great. Very well run. Great ... […]
A lot of digital out of home media is marketed mainly on the basis of reach – essentially the scale of the aggregated network ... […]
This is a great example of well-executed anamorphic illusion creative that shows what’s possible, but at the same time demonstrates the limitations of these ... […]
I suppose erectile dysfunction is not a concern just for men, but they’re the ones who need to do something about it – which ... […]
The interest and apparent demand for big LED billboard ads that used anamorphic illusion creative techniques has grown to a level that a major UK out of home media company has developed a whole service around it. […]
The majority of the anamorphic 3D creative visuals we’ve highlighted in recent months have some from China and South Korea, but here’s a new one from London’s Picadilly Circus. It is a promo on a wraparound LED board, operated by Ocean Outdoor in the famed tourist district, for the new Netflix film Army of the Dead, directed by Zack Snyder. […]
In the first wave of QR codes. several years ago, there were lots of jokes about the dubious merits of putting these enhanced bar codes on digital OOH billboards. But here, in what seems to a revival period for the tech, is a billboard that makes the artistic rendering of the codes the focal point for the ad. […]
LONDON, July 31, 2020 — Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean), today announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. […]
The big Westfield Stratford City shopping mall on the east side of London, around where the 2012 Olympics were staged, has been around long enough now that it is refreshing some of its digital. This is a 10mm Daktronics display applied as a gentle curve on a facade of the mall. It replaces an earlier version that has been up for eight years. […]
London, UK: Premium digital out of home (DOOH) media owner Ocean Outdoor has announced plans to introduce touchless advertising screens which will transform audience and brand experiences post COVID-19. Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions. […]
This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu Dhabi Department of Culture and Tourism in London’s Picadilly Circus. The AR activation was done for two weeks last month on Ocean Outdoor’s 40-foot Picadilly Lights board in that famed intersection and gathering point. […]
“I learn something new every day and I really mean this,” laughed Catherine Morgan, Head of Creative Solutions at Ocean Outdoor. “Digital out-of-home constantly integrates new technology and ways of thinking. I work with every Ocean Outdoor client across a variety of sectors and this is what I enjoy the most. […]
