From today, advertisers will be able to bring meaningful interactive content into any environment they choose with oOh!media launching the Mobile Excite network- the next evolution of their interactive retail network. […]
Part 1 of a series featuring insights into millennial behavior – by an actual millennial One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. […]
Travellers are engaging with Samsonite’s new Virtual Reality (VR) game set in Paris while relaxing in the Sydney Qantas Club Lounge, as part of an activation to promote its new range of suitcases with Curv Technology. […]
A trade show is both a sales and marketing event for the exhibitor. With over 1.9 million exhibitors at events every year (2015 CEIR Exhibition Industry Census), exhibitors now more than ever are competing for attendees’ attention. But how can event organizers, both large and small, work with exhibitors to create effective means of brand enhancement? […]
Samsung has appointed Beta Digital Media Solutions (BetaDMS) – part of Beta Distribution, an independently owned IT distributor in the UK – as its distributor partner for its large format displays (LFDs) range with additional services that include in-house content creation, delivery and management. […]
The standard grocery store layout can be broken down into 2 main sections: the perimeter with fresh items like produce and dairy, and the center, filled with the packaged goods. This “center” store is disappearing. And where is it going? […]
Data collected from CommBank customers is being broadcast across oOh!media’s national portfolio in an Australian first for Out Of Home (OOH) advertising. Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of their ‘CAN’ brand campaign. They are appearing on over 1100 of […] The post COMMBANK AND oOh! […]
It’s March and Summer is not far behind: This summer between Memorial Day and Labor Day, Americans will take over 600,000,000 long distance trips (TripAdvisor). Combine that with the fact that in 2015 leisure travelers in the U.S. […]
We as consumers commonly face situations when we have to seek out experts or professionals to handle tasks we either are unfamiliar with, or don’t have the time to handles ourselves. […]
Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that trade shows are not just surviving, but thriving in the connected age? […]
The Digital Signage Federation has announced its 2016 executives, as well as the elected broad of directors. Randy Dearborn, who runs MGM Resorts International’s many different digital sign installs, is the 2016 Chairman and Ken Goldberg, CEO of Real Digital Media, has been sent to the sunny porch out back where they put past chairmans. […]
Here’s a picture of a great way to combine digital signage, food trucks and social media. The food truck is from AYAM – if you haven’t heard of them they provide asian food products. In the picture you will see that they were running a promotion for Chinese New Year. […]
Digital Signage has been around for many years and over the past few years we have seen a dramatic advancement of new technologies such as touchscreens, wayfinding, augmented reality and the list goes on. One area that gets unnoticed is the technology used to deliver video content over long distances – Digital Signage Extenders. […]
