oOh!media’s live stream of TVNZ Gold Coast 2018 Commonwealth Games coverage across oOh!’s interactive EXCITE panels located in 14 New Zealand shopping centres has proved a winner for local fans. Sports fans on-the-go have been able to watch Kiwi athletes in action on panels, with New Zealand running fourth in the medal tally […] The post oOh! […]
oOh!media’s live stream of TVNZ Gold Coast 2018 Commonwealth Games coverage across oOh!’s interactive EXCITE panels located in 14 New Zealand shopping centres has proved a winner for local fans. Sports fans on-the-go have been able to watch Kiwi athletes in action on panels, with New Zealand running fourth in the medal tally […] The post oOh! […]
A new creative campaign has been launched today for World Parkinson’s Day to help raise funds for a new clinical trial to explore the effectiveness of repurposing drugs used for other illnesses to slow, stop and/or reverse the effects of the neurodegenerative disease that impacts more than 80,000 Australians. […]
A new creative campaign has been launched today for World Parkinson’s Day to help raise funds for a new clinical trial to explore the effectiveness of repurposing drugs used for other illnesses to slow, stop and/or reverse the effects of the neurodegenerative disease that impacts more than 80,000 Australians. […]
oOh!media is transforming the way marketers can access Qantas flyers after being awarded the advertising rights for Qantas’ Inflight Entertainment, enabling it to provide advertisers exposure to more than 28 million domestic and international passengers annually throughout their entire journey. […]
As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. […]
oOh!media is transforming the way marketers can access Qantas flyers after being awarded the advertising rights for Qantas’ Inflight Entertainment, enabling it to provide advertisers exposure to more than 28 million domestic and international passengers annually throughout their entire journey. […]
oOh!media is now providing advertisers with independent reporting of Classic and Dynamic campaigns on its Road, Retail and Fly inventory following the successful integration of the Seedooh cloud-based platform. Chief Executive Officer Brendon Cook said after significant resource support by oOh! […]
The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational change that will completely reshape the future of the industry. […]
Chinese travellers love nothing more than exploring local suburban shopping centres when visiting Australia, according to an in-depth analysis of mobile roaming data by DSpark and oOh!media. […]
It goes by a lot of names…. “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events”. But no matter what name people use, it’s clear that there is one thing experiential marketing is, and that’s confusing. […]
Abraham Lincoln famously said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe. […]
oOh!media has rolled out 16 new retail panels at Coastlands shopping centre in Wellington, New Zealand, as part of a long-term agreement with New Zealand’s leading commercial real estate company Colliers International for advertising rights to its centres. […]
Shoppers looking for gift inspiration, or wanting to treat themselves this Christmas, can engage with Swarovski’s latest retail campaign that converts oOh!’s interactive digital EXCITE panels into a ‘Wish List’ generator. […]
In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile are king? In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not just why Out of Home should be considered, but why it should be a core media buy for any plan. […]
