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oOh! launches global-first data proposition connecting advertisers with 25% more buyer audience

Advertisers will be given the unrivalled ability to precisely engage consumers during their journeys through oOh!’s powerful new offering, Smart Reach, launched today as the company rebrands its data and insights capability, oOh! DataScience.   The global-first data proposition of its kind, Smart Reach combines the most robust anonymised data sets available, enabling advertisers to maximise their media spend and reach 25% […] The post oOh! […]

oohmedia.com.au
Wed, Sep 11, 2019 at 6:57 PM

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Aussie ad spend study shows digital ROI doubles with Out of Home in the mix

Managing Director of Analytic Partners, Paul Sinkinson, said the analysis in sales performance and marketing ROI of more than $9 billion in marketing spend in Australia highlighted the need for marketers to consider multiple platform campaigns to drive better results. […]

oohmedia.com.au
Wed, Aug 28, 2019 at 7:32 PM

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Largest digital billboard in southern hemisphere is now live at Brisbane Airport to coincide with $40M redevelopment (oOh!media)

Located on Moreton Drive and affectionally titled Big Morety, it will complement a wider roll out of some of the best in class digital screens across the airport precinct.  This coincides with a $40 million redevelopment of the Brisbane Airport Corporation (BAC) Domestic Terminal designed to deliver a high-quality engaging experience for travellers. […]

oohmedia.com.au
Thu, Aug 22, 2019 at 12:34 AM

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Giant digital billboard lands at Darwin International Airport

Darwin International Airport Director Commercial, Shane De Wit said: “Darwin International Airport is excited to launch this new outdoor digital billboard in association with leading media company, oOh! Media, to deliver this high-quality asset to reach and engage audiences. “We’ve chosen to partner with oOh! […]

oohmedia.com.au
Tue, Jul 30, 2019 at 10:18 PM

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Study shows commuters breaking the mould of peak hour travel

Own the Journey 2.0, undertaken by independent research firm Pollinate for Commute by oOh!, explored the habits of more than 2,000 Australian commuters and found 1 in 3 weekday workers are travelling to work outside peak hour. […]

oohmedia.com.au
Sun, Jul 14, 2019 at 10:02 PM

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oOh! launches industry first tech to put advertiser in the driver’s seat

For advertiser Trade Me, oOh! in collaboration with MBM, gave the country’s largest online marketplace, which has 600 million interactions annually and over 7.5 million listings, the ability to produce and exhibit advertising across oOh!’s network of digital Out of Home formats in real time from their office to ensure immediacy in their content and […] The post oOh! […]

oohmedia.com.au
Sun, Jul 14, 2019 at 9:53 PM

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As seen in Moodie Davitt’s Sight Lines, our CEO Brendon Cook talks to the art of reinvention

Talking to industry veteran Brendon Cook, the company’s CEO, it’s clear that a culture of innovation has kept oOh! as a frontrunner, blazing a trail in the burgeoning Out of Home media segment. Cook highlights some of the firsts achieved by his company. […]

oohmedia.com.au
Tue, Jul 9, 2019 at 8:27 PM

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oOh! expands its customer-centric lens with new appointments

The team, which is headed up by oOh! Chief Customer Officer, David Scribner, now includes Group Director of Channel & Solutions Stephen Geelan, Group Data & Strategy Director Bruce Mundell, Group Innovation Director Dan Howlett and Head of Delivery Excellence Holly Gerard. Mr Scribner said the strengthened team now meant oOh!’s custodians of customer experience […] The post oOh! […]

oohmedia.com.au
Tue, Jun 25, 2019 at 11:35 PM

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oOh! expands digital roadside footprint with data and insights

Over the past month, the company has added four premium digital signs in the traditionally notorious hard to reach southern Sydney and a further eight digital billboards in Queensland. oOh!’s Chief Commercial & Operations Officer Noel Cook said the expansion of the digital roadside portfolio was strategically driven to deliver premium sites that enabled advertisers […] The post oOh! […]

oohmedia.com.au
Mon, Jun 24, 2019 at 11:06 PM

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oOh! announces new sales appointment to help lead growth

In the new role, Kirsty McLean will be responsible for working across oOh!’s market-leading Out of Home portfolio to deliver advertisers with multiple audience-led campaign solutions to achieve their advertising objectives. […]

oohmedia.com.au
Thu, Jun 6, 2019 at 12:03 AM

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Climate tops list of young Australians’ concerns

The A Gender for Change research project was conducted by Pollinate Research as part of Junkee and oOh!media’s ongoing commitment to gaining deep audience insights into young Australians, and was unveiled at the Vivid Ideas Exchange in Sydney this week. […]

oohmedia.com.au
Wed, Jun 5, 2019 at 10:25 PM

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oOh!media further strengthens its digital network in New Zealand

This latest round of deployment is focused on premium inner-city locations across New Zealand, including Auckland’s busy Queen Street and Wellington’s vibrant Lambton Quay. […]

oohmedia.com.au
Mon, Jun 3, 2019 at 10:34 PM

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oOh!media VYES FOR LEGO MASTERS TITLE WITH BUS SHELTERS AROUND THE COUNTRY

oOh!media has taken on the ultimate LEGO® challenge of transforming bus shelters in major cities across the country into works of art, as part of an integrated Out of Home campaign for Nine’s new hit TV show, LEGO Masters. The multi-format campaign combines Commute by oOh! […]

oohmedia.com.au
Tue, May 7, 2019 at 7:29 PM

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Purina Launches ‘pawfect’ Campaign To Excite Shoppers

Leading pet care company Nestlé Purina is taking its passion for pets to a new level with the launch of a new brand campaign with oOh!media. As principal food sponsor, Purina partnered with SPCA to showcase the types of pets that are available for adoption across New Zealand. […]

oohmedia.com.au
Thu, May 2, 2019 at 8:10 PM

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oOh! CONTINUES NZ GROWTH WITH SENIOR APPOINTMENTS

  Leading Out of Home company oOh!media has bolstered its sales leadership team with the appointment of a new member and the welcome return of another as it continues to grow its business, helping New Zealand advertisers make their brands truly Unmissable. Sarah Yetton will take on a new Group Sales Leader role in the […] The post oOh! […]

oohmedia.com.au
Thu, Apr 11, 2019 at 9:10 PM

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