Zoom Media Announces 41% Year Over Year Revenue Increase; Fitness Network Grows To More Than 2,300 Venues Across 140 DMAs NEW YORK, NY — Zoom Media has announced that their 2014 Q1 revenue increased by 41% compared with 2013 Q1. Zoom Media and Marketing is a leader in the digital fitness media sector and operates one of the largest and fastest-growing digital place-based (DPb) media companies. […]
Titan Hires Wall Street Journal Office Network Veteran To Lead Digital Advertising Growth NEW YORK, NY — Titan has hired Margit Kittridge, the former Executive Director of Marketing and Digital Business Development at The Wall Street Journal Office Network, to lead its digital advertising division. […]
Active consumers spend money, and while they are going about their daily routine, they are also actively looking for information. According to Google, more than 50% of all mobile searches have local... […]
Magna Global Announces Strategic Partnership With comScore, Experian and Rentrak to Launch Multiscreen Media Buying Platform NEW YORK, NY — Magna Global and IPG Mediabrands have launched a proprietary multiscreen media buying and planning platform that they say enables greater accuracy and effectiveness across TV, digital, video and mobile mediums. […]
New Research Shows Buying Cinema Advertising With TV Delivers More Than 40% Lift on Key Brand Measures NEW YORK, NY — A new research study by Lieberman Responds shows that buying cinema advertising with TV ad campaigns increases ad recall. The research was done on behalf of Screenvision, a leading national cinema advertising provider. […]
