Samsung has announced what would have to be one of the largest footprint installations to date of its microLED-ish premium display product, The Wall ... […]
National CineMedia launched NCMx, a data-driven technology platform for moviegoers. Courtesy NCM National CineMedia has launched NCMx, a data-driven technology platform for moviegoers which provides data, insight, and an analytics platform to connect brands with audiences in theatres as well as on digital screens before and after attending movies, according to a company press release. […]
The Entertainment & Recreation industries, like most modern arenas of business, have been uniquely impacted by the COVID-19 shutdowns and confusion. Many film and serialized television projects have been postponed or canceled due to the pandemic, and those that have soldiered through have had to reduce locations shoots to accommodate tightening budgets and travel restrictions. […]
What follows are 17 examples of what caught my eye this summer in LA. It’s not everything. It’s what I liked and why. […]
Instead of letting a client know directly, which sometimes turns them off, we will show them what they asked for and then show them a version that works better. Eight times out of 10 they will go with our suggestion. With other clients, we have to do a little trial and error. […]
Creating ads for mobile versus OOH was actually an easy transition because they are more similar than they are different. Both mediums are a very quick read, so you have to adhere to the same impact principles. […]
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