Geopath’s new OOH audience measurement and targeting system: MORE (OAAA)
With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and GPS units, OOH advertisers can better understand who they are reaching. […]
specialreports.oaaa.org
Tue, Dec 20, 2016 at 12:40 AM
Tue, Dec 20, 2016 at 12:40 AM