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Friday, February 27, 2015 Fri, Feb 27, 2015

UK Out of Home Industry Profits Hit £1bn Thanks to Digital

Digital OOH campaigns such as this one from Media Agency Group, OOH International's parent company, have had a great impact on the outdoor advertising industry, with increased profits for 2014The Outdoor Media Centre (OMC), the trade association for outdoor media owners, has reported that a strong fourth quarter saw profits for the UK's out of home advertising sector hit the £1 billion mark during 2014. The latest figures from OMC reported that revenues were up 6.1% in the last quarter of the year, with the increasing number of digital out of home advertising sites available a major contributing factor to the industry's improved success.The association listed the top ten advertisers in the last quarter as:- Asda Stores- BSkyB- KFC- 02 UK- Sony Mobile- TalkTalk- TSB Bank- 20th Century Fox- Vodafone- Warner BrosGoogle also invested heavily in outdoor advertisements as it ran campaigns to promote YouTube, Android and Google Outside. […]
Fri, Feb 27, 2015 at 7:20 AM

Monday, January 26, 2015 Mon, Jan 26, 2015

Outdoor advertising? It’s out of this world…

2015 is the year which Back to the Future Part II made some bold predictions for back in 1989, and although we don't quite yet have self-tying shoes, hoverboards and flying cars, 2015 is still looking like it could be a year of serious innovation.Out of Home advertising has continued to grow over the past few years, with new technologies creating new opportunities for advertisers to promote their product or brand. […]
Mon, Jan 26, 2015 at 7:44 AM

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