Here’s an interesting counter-argument to the idea that dynamic or even surge pricing increases the relevance and need for digital menu displays in QSR ... […]
I was intrigued two or three years ago to learn about a QSR operation – I forget which one – that was using digital ... […]
There’s a lot of good stuff going on with the experiential design and execution for the relocated downtown Chicago headquarters building of QSR giant ... […]
This McDonald’s in Vienna, Austria would have to qualify as one of the nicest ones out there – looking more like a lux hotel ... […]
When word was pushed out about the Australian software and solutions firm Coates Group winning a a global deal as the digital signage provider ... […]
Australia-based digital signage solutions provider Coates Group says it has come out of an evaluation process and been named as “McDonald’s single global Digital Menu ... […]
Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now? […]
Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie promo that completely takes over the digital menus at a McDonald’s somewhere in the U.S. Presumably, given it is an expensive spot and McDonald’s has a Happy Meal tie-in with the movie, this is happening in way more than one location. […]
McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app and OAAA member. The campaign used more than 300 billboards equipped with geofencing technology in the Southern California market to serve Waze users in close radius in-app ads. […]
Having worked in the OOH industry for over 20 years, many of them spent right in the heart of Times Square, I have seen it all. Experiential events, augmented reality, 3D props that move and steam, characters in furry costumes, naked cowboys with guitars…you name it. […]
Turns out the screens are as bad as the germaphobes expected – with fecal material traces (aka poop) showing up on every screen tested. Among the nasty stuff found on screens: Coliforms, Staphylococcus aureus pseudomonas, Listeria, Enterococcus faecalis, Proteus and Bacillus. […]
The big moment for a lot of digital technology is when the big guys stop tests and trials and start rolling it out – and that’s what McDonald’s is now doing in the U.S. with self-service ordering kiosks. […]
A Southern California video production company has taken over screens in McDonald’s locations throughout Los Angeles, starting a digital OOH network that tries a very different spin on dining area screen networks. […]
Here’s a somewhat warped look at the Create Your Taste digital ordering kiosks that McDonald’s is testing in some U.S. outlets. A guy named Moshe Tamssot decided to push the ordering system to its limits – and eat enough to feed a Sudanese village – by pounding the touchscreen + sign on every optional item to its max. […]
Stratacache has hired a guy named Dan Williams to lead its business development efforts in the QSR sector. Why that’s interesting is that Williams was at McDonald’s for 20 years and was the head of Digital and Print Menu Boards there, so he knows as much or more about the business case and logic for or against digital menus in QSR than anyone on the planet. […]
