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16:9: Bad Idea: McDonald’s Interrupting Full Digital Menuboards To Run Lion King Promos

Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie promo that completely takes over the digital menus at a McDonald’s somewhere in the U.S. Presumably, given it is an expensive spot and McDonald’s has a Happy Meal tie-in with the movie, this is happening in way more than one location. […]

sixteen-nine.net
Thu, Jul 25, 2019 at 6:37 AM

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