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16:9: McDonald’s Sued Over Use Of AI In Drive-Thru Lanes

QSR giant McDonald’s is being sued in its home state over its use of AI-driven recognition technologies in the drive-thru lane, with the court file citing invasion of privacy. The customer is arguing that McDonald’s company violated the Illinois Biometric Information Privacy Act by not getting prior approval before using voice recognition technology in the drive-thru ordering process. […]

sixteen-nine.net
Sun, Jun 13, 2021 at 2:50 PM

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16:9: Dutch McDonald’s Offers Glimpse Of Possible Future For Dining In QSRs

Photo – REUTERS/Piroschka van de Wouw Drive-thru lanes have saved many QSR operators in North America who would otherwise have seen business slow to just take-out and delivery, with dining areas in most jurisdictions closed or greatly restricted. […]

sixteen-nine.net
Tue, May 19, 2020 at 4:25 PM

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16:9: McDonald’s Confirms Sales Lifts From AI-Driven Suggestive Selling In Drive-Thru Lanes

There is, unsurprisingly, precious little detail, but McDonald’s is starting to generally talk up and validate its $300M acquisition a year ago of the Israeli AI startup Dynamic Yield, which is enabling the QSR giant to optimize suggestive selling in its drive-thru lanes and elsewhere. […]

sixteen-nine.net
Mon, Mar 2, 2020 at 6:48 AM

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16:9: McDonald’s Completes 10,500 Drive-Thru Screen Rollout In US

McDonald’s is without question a market leader and influencer in the QSR market, so news in the last two-three years that the chain restaurant giant was rolling out digital displays in its drive-thrus would certainly have been encouraging to any company developing and trying to market outdoor display technology. […]

sixteen-nine.net
Thu, Jan 23, 2020 at 5:58 PM

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16:9: McDonald’s To Have AI-Driven Drive-Thrus In Almost All Stores Before Year’s End

There’s an interesting piece up in the New York Times about how McDonald’s is investing heavily in technology to adopt to a fast-changing consumer and competitive landscape. The story goes into how the 2nd biggest fast food company in the world – Subway is #1 – has acquired AI companies this year and set up its own in-house tech lab. […]

sixteen-nine.net
Sun, Nov 10, 2019 at 4:11 PM

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16:9: A Look Inside McDonald’s New Interactive Screen-Filled Global HQ

This is a look inside the new global HQ for McDonald’s, which has come in from the Chicago suburbs to an older building in the West Loop area that was previously home to Oprah Winfrey’s Harpo Studios. The space looks beautiful, and has numerous experiential interactive displays put together by the Chicago design shop Leviathan. […]

sixteen-nine.net
Fri, Jun 28, 2019 at 7:22 AM

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16:9: How McDonald’s Has Made In-Store Interactivity The Norm

Guest Post: Emily Ingram, Prendi Emily Ingram Consumer expectations are advancing rapidly, and businesses will benefit if they keep up with it. Here’s a look into how McDonald’s have tackled this, to meet our growing expectations. I walked into McDonald’s the other day with a colleague, who went immediately up to the touchscreen kiosk to complete her order. […]

sixteen-nine.net
Wed, Jan 2, 2019 at 8:31 AM

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$6B McDonald’s US Modernization Plan Includes Digital Menus, Drive-Thrus

McDonald’s has announced $6 billion in restaurant modernization and construction plans through 2020, with a portion of that money going to “bright and easy to read digital menu boards inside and at the drive-through” and digital self-order kiosks. A lot of the money will be in bricks and mortar work like modernized dining areas, remodeled counters and larger display cases. […]

sixteen-nine.net
Wed, Aug 15, 2018 at 8:45 AM

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