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The Power of Proximity in Out of Home Media

While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still a powerful targeting tactic. We’ve talked a lot about the changes in Out of Home over the last few years, and with good reason. […]

emcoutdoor.com
Wed, Jul 15, 2020 at 2:27 PM

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Weathering the Storm: The Importance of Advertising Through an Economic Downturn

Almost everyone has been in a crisis situation at some point in their life, and how we respond is largely governed by who we are – our own personal idiosyncrasies, fears, skills, experiences and abilities. Much of our natural tendencies come from our animal brain – the fight or flight instinct that often overrules our logical brains. […]

emcoutdoor.com
Tue, Mar 24, 2020 at 11:14 AM

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Best of the Blog 2019

As we in Out-of-Home start to hit our stride in the new year, we also reflect on what proved to be a banner year in 2019. It was one in which OOH saw a resurgence like no other media has ever experienced. The media landscape changed drastically and brands across the board moved quickly to capitalize on OOH. […]

emcoutdoor.com
Tue, Jan 14, 2020 at 1:56 PM

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Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade show, experiential and digital campaigns. […]

emcoutdoor.com
Thu, Jan 3, 2019 at 3:07 PM

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What is the Power of an Experience?

There’s a quote from the venerable Chinese philosopher, Confucius, that says, “When I hear, I forget. When I see, I remember. When I do, I understand. […]

emcoutdoor.com
Thu, Aug 23, 2018 at 1:29 PM

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Offline to Online: Integrating Your Out of Home & Digital Media Channels

A few years ago, most media buyers probably would have said that digital media = the future and Out of Home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two advertising channels are more aligned than we might have guessed. […]

emcoutdoor.com
Wed, May 23, 2018 at 4:35 PM

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Out-of-Home’s Remarkable Shift from Media Measurement to Audience Measurement (EMC Outdoor)

The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational change that will completely reshape the future of the industry. […]

emcoutdoor.com
Mon, Feb 26, 2018 at 11:23 PM

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