Webinars and online hangouts are anything but new ideas, but Denver-based Four Winds Interactive appears to be going at the idea with a different spin – aiming at C-level people with executive talks that aren’t just directed by sales people or sales engineers. […]
I had maybe 20 or so companies take up my offer for free blog love and promotion ahead of DSE in March, the companies answering a set of questions about what attendees should expect to see at their booth. […]
So how do shoppers really use digital tools in-store, versus the many assumptions out there? […]
The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. […]
MVP Interactive is doing a fan activation thing with pro hockey’s New York Rangers – using interactive screens that allow even little kids to get their playoff beard on. Fans can instantly grow their own beard based off a current player’s unique and personal styled beard and long hockey hair. […]
If you have sold digital signage solutions at all, you have undoubtedly come across clients – particularly brands, their field marketing agencies, and events companies – who didn’t want to buy your stuff. They wanted to rent it. Because they didn’t need it for long. […]
Doing posts on every version release of ALL the signage software companies out there would make for a very busy job, and probably a very boring blog. So while I am happy to learn that Brand X now does this and that, or has made something easier or added support for some gadget, I’m not going to post on all of it. […]
Samsung has been running an interesting video wall/social integration piece at Toronto’s Yonge-Dundas Square that’s buily around driving hype for the company’s latest smartphone, the Galaxy S6. […]
This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting of OOH campaigns,” Richard Simkins, Innovations Director at Talon, explained. […]
The Minneapolis Convention Center now markets to visitors using a pair of massive 5mm pixel pitch LED NanoLumens that curve around bulkheads at the facility. Installed late last fall, the NanoCurve displays cover an area 5 feet high by 90 feet wide. They were put in by Minneapolis-based Tierney Brothers Integration. […]
Yorkdale is by most measures the top shopping mall in Canada. There are larger footprint ones, and ones that get more people through the doors. But the mall along Toronto’s teeming 401 highway is where most or all of the big retail brands put in a splashy flagship store. […]
I had never been in the Stratosphere, but we wandered up there from our hotel one night during DSE week to have a look in the new SLS casino (it’s different, but nice) and then we crossed the street and had a peek in the old casino with the giant tower. The Stratosphere looks pretty much as expected, and we didn’t spend a lot of time. […]
Me and the boss took a side trip to Los Angeles several days ahead of DSE, for a few reasons: Get the f#ck out of the cold and snow; Take some meetings; Let her see LA for the 1st time. We did some obligatory sightseeing, including the freak show sidewalk scene in Hollywood, where we ducked into a tourist shop for some water and I noticed there were LED screens EVERYWHERE. […]
Daylight is breaking here and it’s Day 2 of the trade show hall at Digital Signage Expo. This is the day I run around and really see stuff,I hope. Day 1 was meetings and catching up with people. […]
Erin Doherty, Four Winds Interactive Booth 723 Why do people going to DSE need to put your company on their Must See list of booths? DSE is our biggest event of the year and this year we’re going bigger than ever, because we have so much to show. […]
