Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. […]
I think AOPEN may have some challenges with the price-points for its new commercial Chromebox and Chromebase – they’re priced accordingly, but the market mostly equates Chromebox to sub-$200 devices. However, the Taiwan company does a very nice job with this explainer video showing the products, features and benefits and applicability. […]
Ontario Lottery and Gaming Corporation has for many years had a dedicated digital signage team – both tech and creative – running its screen networks across 19 slots and casino sites across the province. The team work with its longtime software vendor Capital Networks on a very different, very clever twist to casino messaging – a live prize draw focused around the screens. […]
It looks like a partnership that saw Digital Signage Expo take its act to South America this summer paid off for Atlanta-based Exponation. The company is reporting that Digital Signage Expo South America (DSE SA) attracted 3,800 unique visitors to the event last month, a number pretty much the same as what the mother ship show does annually in Las Vegas. […]
Anybody who has sold digital signage product and had conversations with brand marketers has probably had rent-versus-buy questions thrown at them from people who like what they saw, but only needed it for a few weeks, not a few years. That’s stopped many projects and ideas in their tracks, because the options to rent a solution have been very, very limited. […]
I’ve known about the LA start-up Enplug for a few years, and followed with curiosity the journey of millennial friends who got a company going in a rented house and gradually started to build it up and get some attention. […]
Ted Rosenbaum from Fargo, ND-based RevelDigital called the other day to tell me about Veronica, a digital mannequin the CMS and solutions company is using to showcase its capabilities. It has touch, beacons, pattern detection, NFC and on and on, all pretty much running off a slinky silver fashion mannequin. […]
Via PSFK This is a clever use of augmented reality that happily doesn’t require the experience to happen through the lens of a smartphone screen. The French supermarket chain Système U used gesture cameras, software and a large video wall at a store to deliver a fun way of communicating the origins of some of its key products. […]
I’ve heard some positive reviews coming out of the Interactive Customer Experience Association‘s event in Chicago earlier this week – with loads of end-users and supplier/vendors limited to those that had some tie through sponsorship or awards to the event. If I read the tweets right, it was sold out. […]
When the Leap Motion came out there was quite a bit of curiosity in this sector as to whether it could be used as a low-cost but effective alternative to expensive touchscreen overlays and add-ons. I ordered one, and tried it out, and was fairly underwhelmed by its capabilities. […]
Guest Post: Freddie Laker, Kairos Stand at the counter in any fast food restaurant or cafe. Somewhere up in front of you there will be a menu displayed. In some places, it might be very amateurish, maybe even handwritten. […]
BlueBite works on the edges of the digital signage and digital OOH spaces enabling interactivity from displays and static posters to mobile devices. This is a sizzle reel the NYC-based interactive company has just put out that nicely shows some of the real world, pragmatic possibilities for stuff like NFC tags. […]
GUEST POST – Emily Carroll, Prendi Driving behind big semi-trailers can be intimidating or, for the impatient drivers like myself, frustratingly slow. So when driving down an open two-lane road, what appears to be an empty lane quickly turns into a tempting chance to overtake. It is in these situations that we unfortunately see a high number of road accidents and deaths. […]
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Denver-based Four Winds Interactive sent me an invite and details on something called Forward, The Digital Experience Conference – a new event it is putting together for this fall in the mile-high city. I’ve been to conferences organized or structured around vendors, and they can tend to be very long days hearing more and more and more about the product and applications. […]
