Cineplex Digital Solutions has launched a new experiential Digital OOH product in Canadian shopping centres that it suggests is a better way to mask vacant storefronts in malls and other retail environments. […]
If there was a highlight for me from last week’s Forward conference in Denver, it was probably the opening session run by David Levin, the CEO of Four Winds Interactive, which put the event on. I’d tend to think of these kick-off sessions as welcomes and walk-throughs of what to expect, and not a bunch more. […]
Sitting at Denver’s airport, lamenting how I managed to book a flight with a time window that pretty much mirrors the time window for tonight’s Blue Jays-Royals game. No WiFi on plane, so I am pooched. Go Jays. […]
Denver’s Four Winds Interactive showed off its new digs last night, as the kickoff to its 2-day conference called Forward. The place is a BIG step up on the funky but overcrowded place the company was in the last few years, and wildly removed from the old house the guys who were there in the early days vacated on weekends so it could be rented out for functions. […]
A Utah-based signage software company has taken the interesting and questionable step of buying and registering the unused domain suffixes of many key competitors. […]
One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary around the globe, and the same holds true for advertising, according to new Nielsen research. […]
Four Winds Interactive is having its first big conference in Denver next week – an event called Forward that is something of a departure from typical software company events that are mostly about product education, sales and contract retention. The agenda for this event is instead populated mainly by outside speakers, albeit most of them partners or major customers. […]
The PRN brand is back in the wake of the acquisition of the shopper marketing firm by STRATACACHE. That means the team based in San Francisco will toss out its IZ-ON Media business cards and letterhead and once again use the PRN handle, which was and maybe still is short for Premier Retail Networks. […]
The end of summer is always bittersweet. Back to school time marks the end of vacation weeks, long weekends, barbecues and for most people, the opportunity to wear shorts. Here in Florida where shorts are always appropriate, it means only five more weeks of oppressive heat until we return to climate paradise. […]
GUEST POST: Henrik Andersson, Instorescreen How do consumer brands get noticed in retail, when consumers walk in and see a kaleidoscope of competing visual cues? The big brands do what’s needed to get the prime visual real estate, and the rest do what they can in packaging and visuals to break through the visual clutter, get noticed and trigger actions from shoppers. […]
The UK firm Signagelive has changed the business card on Raffi Vartian, shifting him from Chief Operating Officer to Chief Marketing Officer of the company. R&D and operations are all based near Cambridge, England, so having the head of ops in Chicago – where Vartian lives – didn’t make a whole pile of sense. […]
Brad Parler is coming up from Houston, Texas in a couple of weeks to talk at DSrupted.com about better, more effective content. Here’s a sneak peek at what he’ll be talking about at the Sept. 16th event – a shorter version from an interactive conference he spoke at recently, down in Houston. […]
This is a big 3×3 touch interactive video wall designed exclusively for Brown-Forman, makers of Jack Daniels and all kinds of other booze, at its Louisville, Kentucky headquarters. An interactive bottle carousel showcases all the liquor brands, and includes directional audio for what’s described as a multi-sensory experience. […]
New York-based Blue Bite, which has been working for years with digital OOH companies on tech that bridges smartphones to screens, has launched a new BLE beacon solution intended to make it much easier for marketers to reach consumer. […]
I’m not going to get into the relative merits of the UK software firm Embed Signage‘s latest round of enhancements to its signage platform, because there are way too many CMS apples out there to do apples to apples comparisons on, and as noted in the past, writing about minor, periodic software releases isn’t all that interesting. […]
