This is well done – an immersion zone on London’s Waterloo Station promoting the Ghostbusters remake. The campaign broke today in the rail station, launched by Sony Pictures and run via ad-concession owner JCDecaux today. […]
In this episode, I’m speaking with Jennifer Davis, who is Chief Marketing Officer for Leyard and also the VP of Marketing and Product Strategy for Planar, which is now owned by Leyard. So she’s one busy puppy these days. […]
There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not nearly as many real-world examples of it being done … but here’s one. […]
Guest Post: Irfan Khan, Skykit Some buzzwords and buzzphrases are just inherently bad. My favorites include “boil the ocean,” “sync,” and “edgy.” Tip: avoid the word edgy unless you’re talking about knives. […]
Guest Post: Michael Tutton, Crown Content I was brought once into a big digital signage project to provide content for a $250,000 display set-up, two hours before it was all set to go live. Sounds crazy, right? It was. […]
Guest Post: Debbie DeWitt, Visix A good Human Resources team is indispensable to the smooth running of a company or organization. Companies today are investing more in their HR departments1. They are often the interface between management and staff, and can make the difference in having an engaged workforce that knows what’s expected and wants to be there. […]
Guest Post: Irfan Khan, Skykit Picture this: You’re the proprietor of a grocery store, and you’ve just installed your first digital signage system. You’ve been careful to do everything right. You did extensive research into what type of display would be right for your business, taking into account everything from cost to viewing angles. […]
Photo: Retail Touchpoints Here’s something odd to end the week – a fast food chain and its marketing services vendor touting how it uses on-demand printing to get menus localized to each of 900 sites. […]
Guest Post: Elena Lathrop, CrownTV Elena Lathrop Digital signage is only as effective as the content it displays. Screens are nothing but a medium, while content has the power to shape the customer experience and inspire action. You may have a few promotional graphics and social media feeds to share on your screens, but how do you create truly compelling digital signage content? […]
Digital signage display manufacturers have been in a pitched battle for years over whose product has the skinniest bezels, ands therefore the least discernible seams in video walls. First, we had narrow bezel. Then super narrow. […]
I’ve had some interesting conversations with senior people lately about the shiny object nature of emerging technology, and how the latest one – beacons – hasn’t really gone anywhere. I wasn’t sure that was true, but suggested it was going to take time – and getting away from a dependancy on specific phone apps – to take off. […]
Guest Post: Irfan Khan, Skykit Brands, as most of us already understand, reach far beyond the company’s logo. While the logo might be the entry point, the most successful brands promote a narrative. Everything from the look to the core values to the marketing efforts work together to make a coherent whole. […]
Four Winds Interactive, Booth 1918 Here’s why Erin Doherty, Director of Corporate Marketing and Branding at Four Winds, says DSE-goers need to come by … Why do people going to DSE need to put your company on their Must See list of booths? […]
DX3 is a technology/digital marketing show and conference that has been running now in Toronto for a few years, and I went Thursday to see what’s up with the mostly Canadian companies that filled up an exhibit hall. It’s not an overly big show, but there’s always stuff that intrigues me. […]
Screenfeed, Booth C5 Why do people going to DSE need to put your company on their Must See list of booths? Content depreciates in value 100x faster than your software, hardware, or network infrastructure from your audience’s perspective. Yes, those things will be important to evaluate at DSE this year – so please do. […]
