Nike just opened a new store in New York City’s Soho neighborhood that really pushes the idea of experiential retail – using massive digital visuals and tapping into sensors for real-time feedback. Nike Soho is a five-storey, multi-sport, 55,000-square-foot store at 529 Broadway at Spring Street. […]
The Digital Signage Federation has a new logo. There were DSF members walking around last week with lapel pins sporting the new look. I’m told a badly needed refresh of the organization’s website is imminent. […]
In the last month, OAAA has refreshed its brand, unveiling a new logo the association believes articulates its core values. OAAA’s new brand identity was developed as a visual standard of OAAA’s advocacy and thought leadership for the OOH advertising industry. […]
If you do product research, planning or consulting in digital signage, you will know it can be a bit of a struggle to poke around the Web to find all the information needed for things like displays. There are B2C sites and B2B sites, and sometimes neither have what you need. […]
Photo: Bridget Baker/Willamette Week I don’t know how many fledgling out of home media companies – let’s just say MANY – have tried to make a go of putting digital OOH ad screens in bars. Most have failed, learning the hard way that the media ad sales is harder than it looks, and that getting revenues to reliably surpass operating costs is a tough, endless task. […]
Guest Post: Sean Matthews, Visix Sales and marketing have been aligned in the corporate world for years, even integrated, in many respects. But what about customer service? Sean Matthews Forbes magazine says that, in today’s customer-driven era, customer service is no longer just a post-sale activity, but is part of the total buying cycle. […]
The Toronto landmark Case Loma, a Gothic Revival-style house that looks like it could be used for a Canadian version of Downton Abbey, has been transformed this month as a projection mapping surface for a Halloween attraction. […]
At the beginning of this year, OAAA conducted surveys and interviews with hundreds of members. We wanted to gage the collective viewpoint of stakeholders on the greatest opportunities and threats facing the OOH industry. A recurring topic consistent among the membership was the need to better define OOH return on investment (ROI) measures. […]
As election season kicks into high gear, OAAA and its members last week launched a national OOH public service advertising campaign that aims to convert the negative connotation of labels into a higher purpose: voter registration and action at the polls. […]
If you drive busy highways, you’ve no doubt seen your share of the back doors of 18-wheel transport trucks. So what if that space was used for location-specific advertising and traffic tips? That’s the idea behind RoadAds interactive, a German company that is, in effect, putting eight giant Kindles on the back doors of a transport truck. […]
The MAGNA forecast released in mid-June projects that global ad spend will increase 5.4 percent in 2016. This will be the strongest rise in six years, and the US market should grow even higher at a rate of +6.2 percent. […]
Via TechCrunch I’m a big proponent of mixing mediums, like using print to frame and make digital displays much bigger. And I like tech that turns a medium upside – like the conductive ink developed by UK startup Novalia. The company uses paper thin printed membranes as the touch overlay and microcontrollers as the smarts. […]
Four Winds Interactive is holding what will be its second, now annual educational conference next month in Denver, and has released the agenda and overall plans for the Sept. 21-23 event. I went last year and thought, for a first stab at it, the event was quite good and useful both in terms of the sessions and the networking. […]
Guest Post: Jeff Dumo, Array Interactive Jeff Dumo For the last seven years, my company has focused on creating digital experiences within physical environments to connect people and brands. In each case, custom content was powered by digital signage display systems, video walls, gestural systems, reactive and interactive installations, and other digital touch points. […]
This is about as low-rent as I’ve seen for digital signs in a retail environment, save for TVs and DVDs/VCRs just plopped on tables or shelves. These are digital photo frame black-taped into coroplast frames, running endlessly repeating product promo loops (with tinny audio) in the cleaning supplies aisle at my local Canadian Tire. […]
