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16:9: If Your (Digital Signage Software) Pitch Is All About Simple, Easy And Affordable, You’re Dead

If your company is in the digital signage software business, and your big pitch through this trade show season and beyond is all built around what you have being simple and easy to use, you’re a dead company walking. Scores of companies say their content management system is some variation on simple, easy, friendly and affordable. Those are great attributes. […]

sixteen-nine.net
Wed, Feb 1, 2017 at 9:51 AM

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Sixteen:Nine Podcasts: Sean Keathley, Adrenaline

This week, we’re talking experience design with Sean Keathley, the president of Adrenaline, an Atlanta-based company that’s in the business of coming up with the strategy, the content and technologies to make spaces like banks, stores and hospitals really work. […]

sixteen-nine.net
Wed, Feb 1, 2017 at 12:02 AM

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16:9: Back To The Future In Retail Tech

Guest Post: Stuart Armstrong, ComQi In an odd twist, a massive high-tech investment in omni-channel, big data and IoT is taking retailers back to the future – back to something they used to know and do well: creating relationships with their customers. Stuart Armstrong Older generations grew up knowing their local grocer. Their butcher. […]

sixteen-nine.net
Thu, Jan 19, 2017 at 8:56 AM

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Houston Museum Switches On 90-Foot Ticket Counter Video Wall

The Houston Museum of Natural Science has a newly renovated box office area topped by a 90-foot wide L-shaped video wall that uses 63 55-inch narrow bezel displays. The displays are divided into seven groups of nine each, running off controllers by group, and the whole wall can be taken over by one high-rez visual, as needed. […]

sixteen-nine.net
Wed, Jan 18, 2017 at 9:10 AM

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Sidewalk Campaign Uses Digital Displays, Sensors To Shame Swedish Smokers

A Swedish pharmacy chain, Apotek Hjärtat, is running a digital OOH campaign in that country that uses sensors and triggered content to needle and shame passing cigarette smokers. […]

sixteen-nine.net
Wed, Jan 18, 2017 at 12:14 AM

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2016 OAAA Marketing Report

In the last year, OAAA’s marketing team worked to position OOH as a core media buy, sharing insights about the power of the medium with target audiences. Real. Powerful. […]

specialreports.oaaa.org
Thu, Jan 5, 2017 at 11:55 AM

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Enplug Partners To Build Mobile Social Gaming Into Digital Signage Platform

A couple of LA companies have put together a partnership that would see mobile social gaming integrated with a digital signage platform’s offer. […]

sixteen-nine.net
Thu, Jan 5, 2017 at 11:48 AM

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OAAA: OOH Forecast for Continued Growth in 2017

OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. […]

specialreports.oaaa.org
Fri, Dec 30, 2016 at 10:56 AM

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Enough With The Tired, Overused, Stupid Marketing Lines

Guest Post: Luis Villafane, Maler Digital Signage I just got really upset. I bought a “classic” pinball machine for the office. It’s one of those machines with no electronic boards at all, where everything is mechanic. […]

sixteen-nine.net
Wed, Dec 21, 2016 at 1:14 PM

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Action Flick Trailer Gets Debut Across 22 Giant LED Boards In Times Square

The producers behind The Fate of the Furious – which I think is a chick flick about annoyed shoppers and a woman who controls the Christmas shopping line-up outside of a Kate Spade outlet store – did a massive takeover last night of many of the LED boards in Times Squares to hype the movie and the trailer. […]

sixteen-nine.net
Mon, Dec 12, 2016 at 5:33 PM

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NBA Fan Zone Virtual Bobble Heads Find Their Way To OKC Highway Billboard

The interactive touchscreen thing at sports venues is not new, but there’s a few things Philly-based MVP Interactive did with Cox Communications and the NBA’s Oklahoma City Thunder that are kinda cool: Fans make their personal, albeit virtual bobbleheads; A sensor called the vert jump mat measured how high fans can jump (vertical leap is kind of important for b-ball); The fan images got tied in with a Lamar digital billboard in the city. […]

sixteen-nine.net
Thu, Dec 1, 2016 at 7:08 AM

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The Dawn Of Digital Signage For The Dead

Hat tip to Gary Kayye for writing about this recently … What if a service at a funeral home wasn’t a dark, deeply uncomfortable experience most people just wanted to get through? What if it was more of a celebration – that used technology to tell the story of a loved one’s life? […]

sixteen-nine.net
Tue, Nov 29, 2016 at 8:00 AM

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16:9: Does The World Need Interactive Gas Pumps? Clue: No

Via Adweek Is the two to three minutes you spend at a gas pump an tedious, endless ordeal, or two to three minutes you spend absently looking around as the tank fills up? For me, it’s the latter. I survive, somehow. […]

sixteen-nine.net
Wed, Nov 23, 2016 at 9:05 AM

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Sysview Must Have Liked Signagelive’s Website So Much The Company Just Went Ahead And Used It

A mostly incomprehensible press release from a Chinese hardware and software company out of Shenzhen, called Sysview, sent me clicking through to the company website on the weekend, to try to figure out what they were going on about. I got off that original goal pretty quickly, though, as I starting clicking around and thinking, “Hmmm … this looks familiar … and a wee bit fishy. […]

sixteen-nine.net
Sun, Nov 20, 2016 at 11:32 AM

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Google Shops Open In Canada With 3×3 Feature Video Walls

Google has set up Google Shops in Best Buy stores in four Canadian cities, as a means of enabling consumers to get their mitts on hardware sold mostly online. Google Canada’s “shop within a shop” spaces were officially opened Friday in the Toronto area, Vancouver, Calgary and Edmonton. […]

sixteen-nine.net
Sun, Nov 20, 2016 at 1:17 AM

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