Guest Post: Arjen Klijs, SEENSPIRE Many digital marketers have experienced a sinking feeling when they notice the likes and shares on their social media postings have ground to a screeching halt. Arjen Klijs Was it something they did? Something they posted? […]
Part 1 of a series featuring insights into millennial behavior – by an actual millennial One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. […]
May 1, 2017 My Turn A burst of new research proves the power of OOH to deliver value in a media landscape tilted to digital (desktop and mobile). In 2016, mobile overtook desktop spending, and for the first time, digital (mobile, desktop, social) as a whole has passed TV ad spend. […]
Guest Post: Doug Thompson, Fidgets Chrome 57 has launched, and with it in-browser support for the Physical Web. Now, when a user goes to conduct a search or enter a web URL, any nearby Physical Web addresses will appear just below the address bar as seen in the above graphic. […]
A trade show is both a sales and marketing event for the exhibitor. With over 1.9 million exhibitors at events every year (2015 CEIR Exhibition Industry Census), exhibitors now more than ever are competing for attendees’ attention. But how can event organizers, both large and small, work with exhibitors to create effective means of brand enhancement? […]
In an odd twist, here’s a second post in a week about flip-disc technology being used as an alternative to digital screens. The Bank of Montreal – one of the big five national banks in Canada – is celebrating its 200th year in business in 2017, and one of the things it is doing to mark that is something of a digital art installation in the company’s Toronto office tower. […]
The standard grocery store layout can be broken down into 2 main sections: the perimeter with fresh items like produce and dairy, and the center, filled with the packaged goods. This “center” store is disappearing. And where is it going? […]
STRATACACHE has formally announced the acquisition made back in December of a 3,500 screen shopper marketing network in convenience stores called LIFT, picking it up from the electronic payments company Verifone. LIFT will roll up into PRN, the retail media company STRATACACHE also acquired in 2015. […]
MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s marketplace because of its massive reach. […]
With other traditional media channels like print, radio and broadcast TV waning amidst the ever-changing consumer landscape, many brands have been investing huge dollars in digital ads. “Revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year (2015)”. […]
DSE BOOTH PREVIEWS NoviSign DSE Booth Number – S-2 Why do people going to DSE need to put your company on their Must See list of booths? NoviSign is providing the best value for money Digital Signage Software, combining powerful CMS, rich functionality, wide range of hardware and OS platform support and attractive pricing both for end customers and white labeled partners. […]
Here’s a roundup of press releases in my inbox that rise above the “We’re at DSE, come see us” notes I get in waves right now. Tightrope Debuts Carousel 7.0 St. Paul, Minnesota’s Tightrope Media Systems is releasing version 7.0 of its Carousel digital signage CMS today and showcasing it next week at Digital Signage Expo, booth 134. […]
Summer is a time when you’re sure to see people outside, looking for things to do and open to fun marketing initiatives. Experiential marketing is the smartest way to reach your target audience during the summer to create positive lasting impressions, promote new items, boost sales and make your brand stand out. After the event 74% of the participants have a more positive opinion about the company, brand, product or service being promoted. […]
Outside the convention center is where the continuation of business gets done in a relaxed and receptive environment and away from the din and white noise of the convention center. […]
So far, 27 companies exhibiting at Digital Signage Expo have taken about five minutes each to fill out a Google Form that lets them go on at length about what they’re showing at DSE in a couple of weeks. But that’s about 12% of the 221 companies with exhibits at DSE. Kinda feeble since it’s free and the large readership is laser-focused on this industry. […]
