Raw Feed & Search

Finding Answers to Media Mix Questions in the Great Outdoors

It’s a great time to re-imagine the role and effectiveness of each medium within today’s media mix. In this era of increasing complexity, with on-demand content, consumer empowerment and personalization, continued fragmentation and even societal elements including urbanization, it is no question that the media landscape is changing more rapidly than ever. […]

specialreports.oaaa.org
Thu, Jul 27, 2017 at 3:21 PM

Permalink

16:9: Kiwi C-Store Chain’s Digital Signage Screens Drive Triple-Digit Sales

Sales lift stories tend to be hard to come by from retailers and brands using digital signage, often because they’re not overly motivated to tell competitors what’s working. But here’s a short case study out of New Zealand about screens in the forecourts and inside New Zealand BP gas stations and c-stores. […]

sixteen-nine.net
Tue, Jul 18, 2017 at 6:25 PM

Permalink

LG Starts Loyalty Program Aimed At Architects, Designers

The Business Solutions of LG’s US operations has started a loyalty program aimed at architects and design consultants, built around providing access to resources, support and training related to commercial display products. […]

sixteen-nine.net
Tue, Jul 18, 2017 at 9:30 AM

Permalink

OOH: The Spice in Your Media Plan (EMC Outdoor)

I like to cook. By no means am I a gourmet chef, but I get by. Chili is one of my favorite dishes to prepare for my family. […]

emcoutdoor.com
Tue, Jun 27, 2017 at 11:19 AM

Permalink

Four Winds Sets Dates For Third Forward Conference

Four Winds Interactive is going ahead with a third edition of its annual Forward conference in Denver, the software company’s home city. The Oct. 10-12 event targets existing and prospective clients, but is also pretty good networking for vendors within FWI’s ecosystem. […]

sixteen-nine.net
Tue, Jun 27, 2017 at 8:58 AM

Permalink

OAAA: OOH delivers more online activity than TV, radio or print, but creative is key

An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much as 70 percent of ROI is attributable to creative quality. […]

specialreports.oaaa.org
Tue, Jun 27, 2017 at 12:55 AM

Permalink

San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my time in markets checking out the media we place for our clients in and around the convention center. […]

emcoutdoor.com
Tue, Jun 20, 2017 at 10:19 AM

Permalink

Digital Immersion and its impact on DOOH (EMC Outdoor)

The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting people as I doodled a squiggle masterpiece with Google Tilt Brush. In short, I could not untether from the real world — as the technology promised. […]

emcoutdoor.com
Wed, Jun 14, 2017 at 7:20 PM

Permalink

How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference (EMC Outdoor)

I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed, the opportunities that abound and our society’s future.  All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. […]

emcoutdoor.com
Mon, Jun 5, 2017 at 12:47 PM

Permalink

A Day in the Life: Summer Festivals

I’m going to the circus, I’m going to the fair, To see the pretty ladies With flowers in their hair! Getting ready for a festival day in NYC combines the best of both worlds; the sense of being free that comes with the festival life, and the hustle and bustle of a large city. […]

emcoutdoor.com
Thu, Jun 1, 2017 at 4:41 PM

Permalink

Pix: More Shots Of That Cool AR Digital Poster In Slovenia

Here are three pix shot today of that cool augmented reality Digital OOH digital poster thing on the streets of Ljubljana, Slovenia. They were shot and kindly sent along by Ursa Primozic, Communications Manager at the E Ink display company Visionect, which is based in that beautiful city. […]

sixteen-nine.net
Wed, May 17, 2017 at 11:28 AM

Permalink

16:9: Guerrilla Projection-Mapping In DC Takes Visual Swipe At Trump

Artist and activist filmmaker Robin Bell rolled up and parked a van across the street from the Trump International Hotel in Washington, did a quick set-up, and started projection-mapping a set of provocative messages on the hotel entrance header aimed squarely at the guy whose name is on the front. […]

sixteen-nine.net
Tue, May 16, 2017 at 3:08 PM

Permalink

16:9: Adobe Taking Serious Steps Into Digital Signage Market With Screens

Adobe Systems has a small team refining a digital signage platform called Screens that now loads when users fire up one of the giant software company’s flagship products, Adobe Experience Manager. The product has quietly been on the market for about two years now, and its product managers say the framework and functionality is all in place. […]

sixteen-nine.net
Sun, May 14, 2017 at 4:01 PM

Permalink

How out of home media helps reach continuing education students

How do you ensure your marketing plans are reaching busy working adults looking to return to school? With over 7,000 higher education institutions in this county, the market is saturated and competition is at an all-time high (https://nces.ed.gov/, U.S. Department of Education, National Center for Education Statistics. […]

emcoutdoor.com
Fri, May 12, 2017 at 11:46 AM

Permalink

Emerging Trends That Will Shape the Future of Digital Out of Home (EMC Outdoor)

The scale of Digital OOH will continue to grow – and will soon overtake traditional Out of Home media. The first digital billboards were installed in the US around 2005 and started slow, by 2010 there were still only about 2000 digital billboards installed in the US. Since then the growth curve has taken a sharp upward turn. […]

emcoutdoor.com
Sun, May 7, 2017 at 4:44 PM

Permalink