Speaking on Behalf of the Industry OAAA was on the road again in 2017, presenting to 75 planning agency groups in 16 markets. Since the roadshow program began in 2013, OAAA has visited agencies in the top 50 DMA markets. […]
Hat Tip Tom McGowan … This is about a year old but the first I’ve seen of an interesting car launch promo – tied in with a music video – that uses almost 42,000 hand-applied programmable LEDs to light up a Lexus luxury sedan. Three distinct modes, says a press release, allow the LIT IS to interact with sounds and people in its vicinity. […]
In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile are king? In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not just why Out of Home should be considered, but why it should be a core media buy for any plan. […]
Montreal-based CMS software company Broadsign has revealed a refreshed brand today, as well as tweaks that clean up the names for core products. The logo looks a bit different in terms of color and font selection, and the capital S in BroadSign is gone, so it is now Broadsign. Fine by me. […]
STRATACACHE and its subsidiary PRN have acquired iDKLIC, a Belgian digital marketing and signage provider that does ad-based in-pharmacy digital health and wellness networks. The company has about 1,250 sites right now but STRATACACHE CEO Chris Riegel says the plan is more than 10X of that – 15,000 sites – by the end of 2019. […]
Just last week Manolo Almagro pulled the curtains back on a new company he’s started, under the umbrella of Chris Riegel’s ever-growing STRATACACHE empire. It’s called Q Division, a retail tech consultancy that in many respects is the sum total reflection of 20-plus years that Manny has been around tech, in a crazy variety of ways. […]
For 10 years the Ad Club of New York has held an annual OOH Day. The event’s 10th anniversary, OOH:NOW, was an impressive display of the innovative ways OOH has developed over the past decade. […]
For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed over the past decade. […]
Guest Post: Trey Hicks, Visix Trey Hicks Even though digital signage can be as simple as a laptop playing a PowerPoint slideshow hooked up to a display, it’s really designed to reach large audiences. Some organizations spread out over multiple floors, multiple buildings or even multiple geographical locations. […]
Communities are combining the power of OOH to engage and empower citizens. OOH campaigns speak directly to members of the community, directing them online and encouraging social media activity. In Chicago, IL, billboards in the Englewood area aim to rebrand the community. […]
Communities are combining the power of OOH to engage and empower citizens. OOH campaigns speak directly to members of the community, directing them online and encouraging social media activity. In Chicago, IL, billboards in the Englewood area aim to rebrand the community. […]
Imagine, while sitting in the lobby waiting for your next meeting, three walls around you change, placing you in a cocaine manufacturing camp in the jungles of Colombia. Minutes later, they change again to drop you into a prison cafeteria in upper New York state. […]
Here’s a full video of the Sephora flagship that opened this summer in Barcelona. The entryway leading in to the escalator (or tube slide, if you feel like it) is all digital, and you can see some serious investment in creative. Very impressive. […]
It seems like every digital signage awards program out there has a bit of a rolling deadline for submissions, and the UK-based Digital Signage Awards program is no exception. The official deadline is today, but organizer Matthew Davies has let me know it has been extended 10 days based on requests from companies. […]
In an interesting twist, at a time when many LCD display manufacturers are investing big-time on fine pitch LED product to offset the expected decline in video wall sales, a company known far more for LED and projectors is launching a flashy new LCD wall product. Belgium-based Barco is launching Barco UniSee – a full video wall platform built around what it calls bezel-less displays. […]
