Raw Feed & Search

16:9: Possibly The Worst Example Of Buzzword Bingo I’ve Seen (And That’s Saying Something)

This press release may set a new high standard for the liberal use of buzzwords, and having read it a few times, I still haven’t much more than a tenuous idea of what they are going on about and why anyone should care. It mentions digital signage as an application, which is why I’ve even bothered trying to decode it. […]

sixteen-nine.net
Thu, Apr 26, 2018 at 5:34 AM

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One Quarter of Top OOH Advertisers are Major Tech Brands (OAAA)

Of the top 100 OOH advertisers, nearly one quarter are technology brands, including Apple (#2), Amazon (#6), Dell (#37), Google (#5), Microsoft (#26), and Samsung (#17). “Tech brands continue to increase their spend in OOH and have steadily become top users of the medium,” said OAAA’s Chief Marketing Officer Stephen Freitas. […]

specialreports.oaaa.org
Mon, Apr 23, 2018 at 10:01 PM

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Change Abounds in the Agency World (OAAA)

Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to reinvent client-agency partnerships in today’s world, where virtually all economic models are being disrupted by massive transformation. […]

specialreports.oaaa.org
Mon, Apr 16, 2018 at 10:14 AM

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Best User-Generated OOH Campaign Content (OAAA)

Advertisers quickly learned UGC about brands is created and shared by their customers, whether those brands or consumers recognize it or not. So smart brands are creating stories and moments to authentically connect with customers. Photos and videos are the most popular forms of UGC. […]

specialreports.oaaa.org
Mon, Apr 9, 2018 at 8:42 AM

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16:9 Podcasts: Bruce Van Zyl Of Sellr, On Moving The Sales Needle With BevTV In-Store Digital

Booze is a complicated thing to buy. All the product categories look pretty much the same, so people revert to price, top of mind awareness or labels and names that catch their eye. One of the ways to improve that situation is by putting digital right into the aisles of liquor stores, where people poke around trying to figure out what they’ll like and should buy. […]

sixteen-nine.net
Wed, Mar 21, 2018 at 12:11 AM

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Chopper Hauls 300-Ft Projection-Mapped Screen Across Dubai Skyline

This is the world’s largest aerial projection screen, executed (unsurprisingly) in or more accurately over Dubai recently. It involves a 300-foot fabric aerial screen towed by a Bell 212 Helicopter, while a second Bell 212 projected the video onto the screen, using projection mapping. […]

sixteen-nine.net
Tue, Mar 20, 2018 at 7:57 AM

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10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning (EMC Outdoor)

As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. […]

emcoutdoor.com
Mon, Mar 19, 2018 at 11:58 AM

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DSE 2018 Booth Previews – NEC Display Showing Multiple Solutions Options

NEC Display Solutions of America, Inc. – Booth 1506 Why do people going to DSE need to put your company on their Must See list of booths?  To learn how they can set new standards for engagement and create endless impressions for everyone who interacts with them. Experience interactive and collaborative display environments. […]

sixteen-nine.net
Wed, Mar 14, 2018 at 7:23 AM

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Video: BMO’s 200 Years Marked On Interactive Timeline Video Wall In Toronto

This is a nice interactive wall Cineplex Digital Media put together for BMO Financial Group (Bank of Montreal) to celebrate that company’s 200th anniversary. The timeline-based wall was installed in the underground walkway system that links much of downtown Toronto – in this case on a stretch below the company’s head office. […]

sixteen-nine.net
Tue, Mar 13, 2018 at 8:10 AM

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16:9: Billboards Part Of Battle To Woo Or Keep NBA Star Lebron James

A homes contractor in Philadelphia has been running a digital OOH billboard campaign in Cleveland trying to entice NBA star Lebron James to sign with the 76ers (he now plays for Cleveland’s team). Now a Cleveland marketing company has responded with its own digital board ad, albeit in Cleveland (would be better in Philly, but still …). […]

sixteen-nine.net
Fri, Mar 2, 2018 at 10:51 AM

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Retail AR App Has Wine Bottles Talking To You

This is a really interesting use of augmented reality in a retail setting – wine bottles that talk to you and relate a story about the brand. In this case, it is for the Aussie wine brand 19 Crimes (hmmm, pretty sure I have a bottle of that aging downstairs). Point app-enabled smartphone screen at the face on the label, and it starts talking. […]

sixteen-nine.net
Thu, Mar 1, 2018 at 3:48 PM

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16:9: Looking At DSE 2018’s Floor Map, And Barely Seeing Google, Microsoft, Adobe or Cisco”

There are extremely varied opinions on what the presence of companies like Google, Adobe and Microsoft mean to the digital signage industry. On one hand, there are people who see these kinds of companies, from outside the formal business, as the ones who will eventually take over. […]

sixteen-nine.net
Mon, Feb 19, 2018 at 12:35 AM

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Sixteen:Nine Podcasts: Andrea Varrone Previews Digital Signage Expo 2018

Trade show managers like to attend other trade shows to see what’s going and how things are done, as well chat up exhibitors who might also want to hang a shingle at that trade show manager’s own event. So it was no surprise last week to find Andre Varrone – who runs Digital Signage Expo – walking the maze that is Integrated Systems Europe. […]

sixteen-nine.net
Wed, Feb 14, 2018 at 2:22 AM

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How to plan your Out-of-Home Campaign (EMCOutdoor)

Abraham Lincoln famously said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe. […]

emcoutdoor.com
Thu, Feb 1, 2018 at 11:57 PM

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16:9: County Fair Concession Operator Using LED Screens To Sell More Maui Chicken And Pupu Wings

Were there any doubts about LED displays coming down in cost to a point that they’ll go from expensive one-offs to commonplace, consider the story of Chicken Charlie’s, a San Diego concession stand that has good-sized, finer pitch LED displays that fire up when it sets up in places like county fairgrounds. […]

sixteen-nine.net
Thu, Jan 11, 2018 at 11:39 AM

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