The “I’m not a trophy” Grizzly Bear billboard out West reminds us of an important point: billboards are a valued platform for environmental messaging. The Center for Biological Diversity put billboards in three Western states to express its views on trophy hunting. The group says its billboards would reach a million people. […]
This is a nice, sync’d set of animations done by motion graphic designer Steven D’Arbenzio, who works in the NY/NJ area. “I was given the awesome opportunity to create an animated mural for Footlocker’s flagship store in Times Square, NYC,” says D’Arbenzio. “The ask was to create artwork that spoke to the strength, resilience, and culture of New Yorkers. […]
Not sure where this was – guessing somewhere in China. The video just says it is a road show. It’s a podium display for a Mercedes, and what’s interesting is how a NexNovo transparent LED mesh screen is attached to some sort of motorized channel that moves along the front of the podium, with the motion graphics sync’d to the motion. […]
The French interactive software company IntuiLab has completed a rebranding exercise that concluded the firm’s name should directly align with the name of the core product. So IntuiLab will, going forward, be known as Intuiface. […]
What is advertising if you boil it down to its most core element? Some might say advertising is simply the process of promoting one’s self, an organization, a service or good, or an idea to provoke people to respond. Advertising may result in them taking action, such as buying a hamburger after seeing a Burger King commercial. […]
The effectiveness of media investments is more important to advertisers than ever before. Almost every decision-maker appreciates measurable data, and case studies are a direct way to show measurable value of marketing efforts. Many local advertisers are particularly interested in testimonials or success stories of other local advertisers. […]
The nine-year-old Digital Signage Awards is stepping up its game for 2019, on the heels of 2018 awards that had, for the first time, a physical event. The 2018 awards were held during ISE, immediately after Invidis’ Digital Signage Summit. The 2019 event will again be held during ISE, but this time at a lovely old building in central Amsterdam. […]
Way back in the corner of DSE, in the innovation zone, a Bristol, UK company called Ultrahaptics was demonstrating tech that creates the sensation of touch in mid-air, in front of digital screens. […]
Quick-service, or fast food restaurants won big in the Outdoor category at the 2018 Cannes Lions International Festival of Creativity. […]
As advertisers, we’re often looking for ways to put branding on everything under the sun to reach our target audience. From typical formats, such as billboards and bus wraps, to more obscure formats, like a truck with a custom-fabricated snow mound on top or street teams dressed as reindeer handing out branded candy canes — anything is possible. […]
The realm of Out of Home media is often downplayed and simplified to billboards, yet the industry has so much more to offer. Advertisers who are new to OOH often don’t realize that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location—the list goes on. […]
The California start-up that turns motor vehicle license plates into part-time digital signs is now testing in Sacramento, using monochromatic electronic ink screens to show everything from the plate number and registration status to ads for car manufcaturers and stolen vehicle notices for police. […]
Not a huge fan of shelf-level LED strips because the resolution isn’t there for close viewing, and the little LED light chips will get the crap beat out of them, but I do like the big aisle-topper ribbon display implementation at a big-box store somewhere, by the LA-area company AWM Smart Shelf. To be fair, the company does say the shelf-edge strips are ruggedized. […]
Here’s a cool video showing how projection mapping, holograms, virtual and real light painting were mashed up for an interactive experience piece that was part of the Lumieres HK festival in Hong Kong. The LUX Experience gave visitors to Lumieres Hong Kong the chance to make light art and have it blasted on to a huge public canvas. […]
The Eagles win in Super Bowl LII created a feeling of excitement throughout the city of Philadelphia. Now, imagine if your brand could do the same! As a lifelong Philadelphia sports fan, loyalty to my teams has been accompanied by the strain of being an underdog. I’ve also witnessed firsthand how a community can come together when a team succeeds. […]
