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16:9: It’s Digital Signage Expo Booth Preview Season – Free Marketing Love Ahead Of The Show

With Integrated Systems Europe out of the way, industry eyes are turning now to Digital Signage Expo, which is in late March in Las Vegas. Every year, 16:9 provides a free service available to exhibitors to preview their booth plans. I don’t charge for this, and ask only that the exhibitors complete a web form that has a set of questions and requests for links to logos and pix. […]

sixteen-nine.net
Tue, Feb 12, 2019 at 8:32 AM

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Keynotes, Education & Events at the 2019 OOH Media Conference

Dentsu Aegis Network CEO Americas Nick Brien has been confirmed as the Keynote Speaker at this year’s OAAA\Geopath OOH Media Conference + Expo to be held at the Aria Las Vegas May 20-22, 2019. […]

specialreports.oaaa.org
Mon, Jan 21, 2019 at 10:17 AM

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16:9: Nike’s House Of Innovation In NYC Great On Experience, Terrible On Screens

When I was at the NRF show this week in New York, I bumped into numerous industry friends – some who encouraged me to get away from the exhibit venue and head over to the new-ish Nike “House of Innovation” flagship on 5th Avenue. It was mind-blowing, I was told. So I grabbed an Uber with a friend, Raffi Vartian from Diversified, and went over to see what all the fuss was about. […]

sixteen-nine.net
Wed, Jan 16, 2019 at 2:16 PM

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2018 OAAA Communications Report

In 2018, OAAA used multiple communication platforms to ensure the press, advertising community, and general public get out of home. […]

specialreports.oaaa.org
Wed, Jan 16, 2019 at 10:18 AM

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16:9: What You’re Getting Wrong About Digital Signage – And What To Do About It

Guest Post: Geoff Bessin, Intuiface You’ve been careful. You’ve studied all the angles. Thought about your audience, quality content, the project’s goals, hardware. […]

sixteen-nine.net
Mon, Jan 14, 2019 at 8:05 PM

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2018 OAAA Marketing Report

In the last year, through education, outreach, and research, OAAA’s marketing team worked to ensure advertisers, agencies, and OAAA members get out of home. […]

specialreports.oaaa.org
Thu, Jan 10, 2019 at 5:29 PM

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Projection-Mapping; Video Wall Turn Airport Garage Walkway Into Stunning Display For Genesis

This is a very nice, inventive projection-mapping job done at Toronto Pearson Airport for the lux vehicle, the Genesis. BIG Digital, a Toronto solutions provider that kinda sorta specializes in temporary digital signage displays, put together a custom exhibit along one of the walkways in from the parking garage to Terminal 1, the one Air Canada flies out of. […]

sixteen-nine.net
Wed, Jan 9, 2019 at 4:21 PM

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Your Biggest Digital Advertising Challenges in 2019 and How to Solve Them

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dashtwo.com
Wed, Jan 2, 2019 at 2:27 PM

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16:9: DSE Extends Apex Awards Entries To Jan. 16th

The Digital Signage Expo folks have extended the nominations deadline for its annual APEX Awards –  which recognize excellence in digital signage creative and execution. To qualify, nominees must have a new or current digital signage or interactive technology program installed between Nov. 1, 2017, and Oct. […]

sixteen-nine.net
Wed, Jan 2, 2019 at 2:10 PM

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This Year’s Loopy Telecine Holiday Video Is Out

Montreal solutions provider Telecine has produced and sent around its loopy annual Christmas video – something that’s become a bit of a tradition. This one features a magical shell from the South Pacific that keeps the snow and cold away from the rooftop of Telecine’s historic stone building near downtown Montreal. […]

sixteen-nine.net
Tue, Dec 18, 2018 at 9:31 AM

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Get Local with ‘Get Out of Home’

In the last quarter of 2018, the industry has seen a lot of buzz around OOH’s flexibility, esteem, and cool-factor. Tech brands, start-ups, and other major advertisers have demonstrated the medium’s value in the last few months, and the media reports about OOH’s ‘renaissance’ have been plentiful. […]

specialreports.oaaa.org
Mon, Dec 17, 2018 at 8:00 AM

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16:9: RMG Brings Symon Brand Back To Its Digital Signage Offer

RMG Networks has revived the Symon brand – which was disappeared some five years ago when RMG acquired the Dallas-based business visual messaging company, Symon Communications. RMG is still the corporate entity, but the enterprise (on-premise) software platform will be called Symon. The relatively new cloud-based CMS will continue to be marketed as Korbyt. […]

sixteen-nine.net
Thu, Dec 13, 2018 at 8:18 AM

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Insights from the Annual OOH:NOW Conference by the Ad Club of New York (OAAA)

The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. […]

specialreports.oaaa.org
Mon, Dec 10, 2018 at 6:37 PM

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What’s Your SXSW?

Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon Austin, TX, in March. South by Southwest seems to allow for any brand’s hip-ness wish list aspirations to be fulfilled, and fuels many brand and account managers’ cool and edgy event domination daydreams. […]

emcoutdoor.com
Wed, Dec 5, 2018 at 3:45 PM

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16:9: That Insane ETISALAT Booth At GITEX Also Had Shape-Shifting LED Walls

One of the buzziest impressions from the recent GITEX trade show in Dubai – a very large, by the looks of it moderately crazy  variation on CES – was the way, way, way over-the-top ETISALAT booth – with the telecoms company having LED everywhere, and a flying car (only kinda sorta – it appeared to be a very expensive balloon). […]

sixteen-nine.net
Tue, Nov 27, 2018 at 4:02 PM

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