Malibu amplified its global #becausesummer campaign in London by developing a fun and interactive out of home campaign at Westfield London to engage with millennials. The out of home experience included a photobooth where consumers were allowed to take a series of pictures of themselves. […]
Piccadilly Circus has a long & rich history as an iconic landmark for London and the UK. So when Ocean and Land Securities’ announced exciting plans for the new Piccadilly Lights, creating a unique and prestigious new platform for brands to reach global consumers in the UK’s capital, it represented far more than just an upgrade of an OOH advertising location. […]
London Gatwick and London Luton airports expose DOOH campaigns to over 52 million passengers annually. London, England. May 16, 2016. […]
London’s transport authority has started testing real-time electronic paper bus stops – solar-powered displays that can connect in to data that reflects cloud-predicted arrival times. The first unit is at a stop at Waterloo Bridge, and three more e-paper bus stops are due to be installed in January at Parliament Square, Piccadilly Circus and Sloane Square. […]
Photo: Daily Mail A woman walking down a street in suburban London sidewalk was seriously injured earlier today when a four ton, 20-ft wide LED billboard run by ClearChannel pulled free from a building wall. The woman was hit by the huge metal billboard hoarding after it broke free, and fell about 20 feet, reports the Daily Mail. […]
The Middle East's largest airline, Emirates, has continued its latest global marketing campaign, 'Hello Tomorrow,' by launching a new custom-built billboard advertisement at the entrance roundabout of London Heathrow. The bespoke billboard ad is situated at the welcome site of Heathrow's Central Terminal Area, and provides the first brand message for traffic entering the airport from the M4 motorway. […]
