“It puts London back on the map again, it’s been dark for too long” one commuter announces whilst gazing up at the mesmerising display that dominates Piccadilly Circus. […]
This is a blended mirror wall – video wall in the heart of the recently renovated Odeon cinema, just off London’s busy Leicester Square. The UK solutions provider Beaver Group provided all the hardware, software, installation, content creation and support for the flagship cinema. […]
Modern, global destination delivers 88 percent brand recall New research has confirmed the world-famous Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand advertising platform which engages positively with audiences on an emotional level. […]
The media people have to sell it, and the content creatives have to develop it. Which is maybe why the new digital screens in the escalator wells of London’s famed subway system seem to be missing an opportunity. The old display panels were replications of posters that stair-stepped up and down the escalator side walls, with gaps between each. […]
The extension of our award-winning Two Towers® roadside proposition to Yorkshire seals Ocean’s position as an at scale provider of premium and unique digital out-of- home spaces in the key UK cities. Impacts wise, we are now the second biggest provider of large format digital OOH that measures bigger than a classic 48 sheet. […]
Big, bold and memorable. There’s no escaping the sheer size, scale and impact of the iconic BFI IMAX on London’s super premium outdoor ad scene. Take the moment Heinz’s famous Salad Cream sashayed its way onto the rotund, LED powered mighty banner which dominates London’s Waterloo. […]
Twitter marks its debut on Landsec’s iconic Piccadilly Lights from Monday, October 29 with an exclusive digital out of home (DOOH) campaign which is triggered by big cultural moments in real time. […]
Here’s a great example of projection mapping being used to tell a story, with the subject of that story doubling as the digital canvas. A specially constructed hangar at Aerospace Bristol in England is home to the last Concorde supersonic passenger jet ever built, and the long, lean jet itself is used as the projection surface for a 12-minute media piece about the Concorde program. […]
User group meetings are not something I normally write about, but the UK software provider Tripleplay has arranged for a very cool venue for its annual meet-up with end-users and partner vendors – Stamford Bridge, the home of pro football (soccer) team Chelsea FC. The central London venue is a client site. […]
The property developer wanted to retain and highlight a medieval passageway that runs through the center of a new office tower development in London – uniquely using live 4K video streaming from a rooftop garden to fill the canvas of what is the largest ceiling-suspended LED screen in Europe. […]
A damaged connectivity cable has taken the flight information display boards offline at London Gatwick Airport today, forcing airport staff to – honest – get out the dry erase markers and scribble information on whiteboards. […]
This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching conditions to the assistive technology an automaker offers to deal with those conditions. […]
This the new showroom of the London creative studio Projection Artworks, which includes several LG OLED displays. There’s nothing all that exciting about companies have showrooms, but I note this because of the smart decision to place the OLEDs on a piano black wall. […]
As data and technology evolve, planners are increasingly challenged to select the most impactful and efficient media channels that give them access to their specific target audience, but how do they achieve the holy grail of zero wastage and 100% accountability. […]
Ocean has unveiled a new digital screen in the heart of London’s West End, Leicester Square. Located in the centre of London’s entertainment district, the screen forms part of a £6.6 million investment in the Vue Entertainment venue, which has a big screen entertainment heritage dating back to 1938. […]
